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If you want to succeed in content marketing today, you can’t get by with just a basic understanding of the discipline. There are many moving parts to oversee and practitioners...
While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and...
To succeed in today’s wired world, businesses and professionals need to maintain a website. Maintaining a viable website will help companies generate more business, convert leads...
The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenues. In 2017, Black Friday and Cyber Monday garnered 7.9 billion...
The goal of user experience design is to create an efficient and pleasant online experience for users. Every brand has a story to tell—and that story can be told through...
With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound...
Consumers enjoy using products that are well-designed and highly functional. Whether it’s a digital interface, such as a website or app, or a physical product, like a smartwatch...
Historically, Google Search primarily crawled, indexed, and ranked the desktop version of a web page’s content when evaluating the relevance of a page to a user’s query....
The digital marketing landscape is both fast-paced and continuously changing. This year, we saw businesses and brands of all sizes scrambling to build upon last year’s social...
Before I became a writer, I wanted to be a singer and lyricist whose words and music would touch the lives of anyone who hears them. So a decade ago, I entered music...