COVID-19 Business Continuity Insights and Digital Marketing Tips

Take Me There

Shoot for the Stars with Growth Rocket

Stuck with a siloed digital strategy? It’s time to partner with a full-funnel agency and embrace the full stack of digital marketing with open arms. Our CMO as a Service covers all the bases, from giving you in-depth insights and strategic direction to running your campaigns down to the details.

Align Your Sales and Marketing for Growth

A seasoned CMO can help you achieve focused growth while keeping a broad vision. He can align your short-term tactics with your company’s long-term objectives. More importantly, he can marry your sales and marketing strategies to help you increase your revenue cycle while keeping costs down. Reach your goals faster by partnering with us.

Meet Our Marketing Team

A CMO and an entire marketing team under a per-month engagement.

Our full-funnel strategic consulting service is like hiring a part-time CMO and an entire marketing team to reassess, overhaul, and reinvigorate your customer acquisition strategy. Whether you’re looking for someone to fill your C-Suite or help manage your in-house marketing team, this is the perfect solution for you. Our process is straightforward, allowing you to get started right away.

Why Outsource Your Marketing Leadership?

Digital marketing in this fast-changing world has become a challenge for businesses of any size or industry. Local and global brands face enormous competition, overwhelming complexity, and increasing uncertainty. Amid all these, there are brands that emerge unscathed and even more successful. One major ingredient to their success is a robust and agile digital strategy and an omnichannel marketing team seeing it through. You can get all these by adopting a chief marketing officer as a service.

Cut overhead costs

It goes without saying that outsourcing a marketing team costs much less than hiring and training one. You’ll also enjoy big savings on software and tools as outsourced teams come fully-equipped with the latest technologies.

Reduce risk, increase confidence

Embarking on digital marketing without prior experience comes with plenty of risks and a steep learning curve. You’ll also need to stay ahead of trends and best practices. By teaming up with a full-funnel agency, you can charge on at full throttle and with a clear path ahead.

Grow from zero to profitable faster

By skipping the planning and procurement phase, you’ll see business results much faster. Our team will work with you closely to set important metrics and start measuring your performance against them as soon as we launch your first campaign. We’ll give you full visibility through reports and updates.

Expand to new markets

Digital marketing helps you create demand, increase sales, and enable growth in a cost-effective and sustainable way. This sets the groundwork for healthy expansion. Whether you’re aiming for incremental results or a full-blown growth plan, we’re here to help you build and maintain momentum.

How It Works

By hiring a chief marketing officer as a service, you’ll have a dedicated part-time CMO and marketing team to help you gain an in-depth understanding of your business. Our combined expertise will provide the strategic direction you need to crush your goals. We work together to plan your marketing campaigns, establish efficient sales processes, and quantify impact with reporting and KPI tracking.

Audit & Diagnose Your Performance

We are an evidence-based, data-driven agency, so everything we do for our clients is anchored on in-depth research. Our small business customer acquisition services will steer you in the right direction so you won’t have throw shots in the dark when it comes to marketing.

Create a Strategy Based on Findings

Based on our assessment of your performance, market, needs, and goals, we’ll create a bespoke customer acquisition strategy for your brand. Whether it’s channel-focused or full-stack, we’ll make sure your campaigns get our attention and dedication 100 percent.

Execute, Test, Refine, Repeat

Our methodologies have undergone rigorous application and testing, so you can be sure that your strategy picks up upon implementation. To ensure the best possible outcome, we’ll continuously test, refine, and adjust your strategy until your goals are met and expectations exceeded.

A Seasoned Marketing Leader in Your Team

Join the ranks of big brands with a CMO and dedicated team leading your success journey.

Our Clients

Growth Rocket is the agency of choice for a diverse roster of clients. We have driven results for emerging brands in South East Asia to big businesses in the US, Australia, and the UK. They continue to trust us to deploy end-to-end strategies tailored to their unique needs and goals.

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What We Can Do For You

Strategic Consulting & Direction

Are you in need of an experienced marketing consultant who can help you start, scale, or troubleshoot your business? Whether you’re a start-up with little marketing experience or a big business looking to move your services to a digital delivery method, we’re here to help. Our team of marketing consultants will provide you with a fresh set of eyes that’ll pore over your current marketing activities and develop a focused and actionable plan moving forward. 

Think of us as your soundboard, providing strategic advice to your senior management team. We help you with the what, when, and how of making your business goals happen. We don’t hoard our trade secrets—our collaborative approach to full-funnel marketing will improve your digital aptitude so you can get off on the right foot.

Marketing Strategy Development

Today’s digital landscape is rife with competition. If you want to improve your bottom line, you’ll need a customer acquisition strategy that attracts, converts, and retains customers. Our marketing consultants are well-versed in the factors that determine marketing success. Together, we’ll refine your campaigns for optimum results.

From obtaining deep customer insights to conversion tracking, we know how to align your digital assets to improve business performance. We’re well-versed in the customer acquisition funnel and offer full-service, end-to-end marketing solutions. You can count on us to improve any aspect of your campaigns that you’re struggling to execute. We conduct research and sketch out detailed buyer personas to guide your marketing efforts. Combining analytics with our goal-driven methodology, we help you devise a marketing strategy to focus on what moves the needle.

Performance Tracking & Management

Performance tracking is crucial to any marketing activity. It’s easy to lose sight of relevant metrics, so our CMO as a service provides objective support to help you set the standard for meaningful and measurable results. After all, failing to track your performance makes it hard to identify what’s working and what isn’t. We show you how.

When you partner with us, we’ll empower your team to create a culture where measurement and optimization takes center stage. We assist you in setting objectives and key metrics, selecting the right KPIs for reporting, and the best way to optimize your campaigns. The secret is to turn data into insights that can improve your marketing efforts. Once we’ve identified performance gaps, we provide an action plan for success.

Planning & Product Launch

Are you looking to launch a new product and generate the most buzz possible? In a world of tight budgets and stiff market competition, rolling out new products or services call for expertise, creativity, and discipline. As a full-funnel marketing agency, we’ve helped brands launch products across multiple industries. 

Our product launch team provides the know-how for a successful launch, including strategic design and budgeting, tactical execution, and launch management. We establish a process for seizing new product opportunities and refine your product and service portfolio so you can bring in more sales. It’s your chance to tell the world about what you have to offer, so it’s go big or go home.

Frequently Asked Questions

What is full-funnel marketing?

Full-funnel marketing is an advanced approach to marketing that tailors messages to consumers based on what stage of the funnel they’re in. Because each stage is unique, it requires a different marketing approach. For example, people who’ve already made the decision to buy have no use for messages tailored for the awareness stage.

What is the marketing funnel?

As the name implies, the marketing funnel helps brands visualize different stages that consumers go through when making a purchase. These stages can be split into three: awareness, consideration, and conversion. 

Consumers in the awareness stage are looking for a solution to a problem while those in the consideration stage are comparing products that could solve their problem. Customers in the decision stage have already said yes and are ready to make a purchase.

Why do I need full-funnel marketing?

Adopting a full-funnel approach to your marketing efforts can help you expand sales opportunities. Without it, you’re clumping your customers into one category and limiting your impact on the other stages. 

Full-funnel marketing focuses on the customer journey, making it outcome-focused instead of activity-focused. Since it offers more precise targeting, it means that your efforts have a clear direction. This means that the results are clear even before you decide to take action.

What are some strategies I can use for each stage of the funnel?

Optimizing each stage of the funnel entails understanding what your customer’s needs are. By segmenting and optimizing each step, you can convince more people to follow through with a purchase. Here are some tips:

  • Awareness – The best way to generate awareness for your products or services is to use online marketing tactics such as informational videos and content marketing. By crafting useful and informational content, you can provide value and establish yourself as an industry expert.
  • Consideration – People in the consideration stage of the funnel offer the opportunity to build relationships that could translate into a sale. Social media marketing, email marketing, and paid search can help you maintain brand visibility among your target audience.
  • Decision – Consumers in the decision stage of the funnel need a gentle nudge that’ll push them to convert. You can employ tactics such as search ads and shopping ads across different platforms to remind them to finalize their purchase and buy from you.

What are key metrics I should measure at each stage of the funnel?

Measuring impact at each stage of the funnel is crucial to see which strategies are working. From there, you can align your customer acquisition strategy with what delivers maximum impact.

For the awareness stage, you can assess metrics such as impressions to see whether your message is reaching your audience. For the consideration stage, you might want to monitor KPIs like click-through-rates or landing page clicks. Finally, to measure performance during the decision stage, you can pay attention to total conversions.

What are some common marketing funnel mistakes I should watch out for?

Spotting holes in your customer acquisition funnel isn’t always easy. Here are some mistakes you should look out for:

  • Too many distractions – Each stage of your funnel should be simple and quick to follow so customers don’t get distracted.
  • Lack of brand awareness – Some brands fail to place enough emphasis on the initial stage of raising awareness and jump straight into making a sales pitch.
  • Lack of customization – For your campaign to work, you’ll need to segment your leads so that your content is more relevant and personal.
  • Taking inbound marketing too far – As much as inbound marketing can help boost your conversion rates, you’ll still need to push for sales in case your prospects drift.

Ready for Liftoff

Start your brand's success journey today with a conversation. Share your goals and objectives with us and let's set up a discovery call.