Work With Us
Work With Us
ChatGPT Advertising · Sponsored Placements in AI Answers

ChatGPT Ads Agency: Be Cited and Sponsored in the Same Conversation

People now ask ChatGPT what to buy. We plan, launch and measure ChatGPT ads alongside our AI search work, so your brand can show up both in the answer and right beside it.

Talk to Us About ChatGPT Ads Check your readiness
  • Google Partner
  • Meta Business Partner
  • CXL Certified Optimizer
  • Magento Certified Developers
  • Claude Certified Architect – Foundations
A large answer speech bubble with ruled lines above a dashed separator, a small separate card outlined in orange beneath it and a radio console transmitting below, illustrating a labelled sponsored placement under an AI answer
Plate 18 · Below the answer

What are ChatGPT ads?

ChatGPT ads are sponsored placements that OpenAI shows in ChatGPT, clearly labelled and kept separate from the answer itself. Advertisers describe the kinds of conversations they want to appear in, set a budget and a bid, and pay for impressions or clicks, with conversions measured through OpenAI’s pixel and Conversions API.

OpenAI began testing ads with US users in February 2026, opened a self-serve Ads Manager in beta that May, and by late October 2026 said ads were live in 89 countries, including the US, much of Europe, India and Southeast Asia, the Philippines among them. Ads appear for people on the Free and Go plans; Plus, Pro and Enterprise stay ad-free.

OpenAI’s stated rules matter for how you plan. Ads do not change what ChatGPT says, conversations are not shared with advertisers, ads are not shown to users under 18, and they are kept away from sensitive subjects such as health, mental health and politics. So an ad cannot buy a recommendation. What it can do is put your offer in front of someone at the moment they are comparing options, right next to an answer you can also work to earn through generative engine optimization.

Updated November 2026 · Growth Rocket search team

How ChatGPT ads work: where they appear and who sees them

Ads appear below or beside ChatGPT’s answer when the conversation matches an advertiser’s context, always labelled as sponsored. They are shown to adults on the Free and Go plans in supported countries, and kept away from sensitive topics.

You can buy through the self-serve Ads Manager, through technology partners, or with OpenAI’s ads team for larger budgets. Availability and features differ by country and change often, so we check them for your markets before planning.

  1. 01Placementa labelled sponsored unit, separate from the answer, with a headline, short description, image and link. OpenAI has also been testing newer formats, such as product carousels and the option to chat with an advertiser’s own assistant.
  2. 02Targetingcontext descriptions of the conversations you want to reach, plus location.
  3. 03BuyingCPM bidding for reach and CPC bidding for clicks, with conversion-focused bidding being added.
  4. 04MeasurementOpenAI’s pixel and Conversions API, plus UTM tags for your own analytics.

ChatGPT ads vs Google Ads vs GEO: when to use each

Paying for the placement and earning the citation do different jobs. Most brands will want both.

ChannelHow people arriveBest forHow it is targetedMain limit
ChatGPT ads Asking ChatGPT for advice, comparisons or recommendationsConsidered purchases, research-heavy decisions, new categoriesThe topic and stage of the conversationYoung platform; tools, reach and benchmarks are still growing
GEO (organic AI visibility) ChatGPT, Gemini, Claude or Perplexity names or cites your brandTrust, being recommended, compounding visibilityEarned through content, entities and third-party authoritySlower to build; you cannot buy it
Google Search ads Typing a query into GoogleCapturing clear, existing demandKeywords and audiencesCompetitive auctions; part of the journey has moved to AI answers
Meta ads Scrolling Facebook and InstagramCreating demand, retargetingAudiences and creativeLower intent than search or chat

What drives results in ChatGPT ads

It looks like search advertising, but the levers are not the same.

  1. 01

    Context, not keywords

    You describe the conversations you want to appear in, such as someone comparing CRMs for a small team, rather than bidding on a keyword list. Clear context descriptions decide who sees the ad.

  2. 02

    Ads that continue the conversation

    The person has just read a thoughtful answer. A banner-style claim falls flat; an ad that adds a useful, specific next step does not.

  3. 03

    A landing page that answers the follow-up

    Visitors from ChatGPT arrive informed and with one more question. The page should answer it in the first screen.

  4. 04

    Measurement from day one

    The pixel and Conversions API, plus analytics that separate ChatGPT traffic, so you can tell whether the channel pays.

What our ChatGPT advertising services include

Paid placement, tracking and AI visibility, run as one program.

  • 01

    Readiness review

    Whether your category, offer and markets suit ChatGPT ads today, and what to fix first if they do not.

  • 02

    Context and audience planning

    The conversations, questions and buying stages your ads should appear in, written as clear context descriptions and grouped for testing.

  • 03

    Ads Manager setup

    Account, billing, campaigns and ad groups built with clean naming and controlled test budgets.

  • 04

    Pixel and Conversions API

    Browser and server-side conversion tracking, tested end to end, plus UTM tagging so your analytics can see ChatGPT traffic.

  • 05

    Ad copy and creative

    Headlines, descriptions and images written to follow a conversation, with several distinct angles to test.

  • 06

    Landing pages for AI visitors

    Pages that pick up where the answer left off: direct, specific and quick to act on.

  • 07

    Bidding and budget management

    Reach, click and conversion-focused options chosen by goal, with spend moved to what pays back.

  • 08

    AI visibility alignment

    Brand facts, reviews and content checked so ChatGPT’s own answer supports the ad rather than undercutting it.

  • 09

    Brand safety

    Exclusions and placements reviewed so your brand appears only where it should.

  • 10

    Reporting

    Cost per lead or purchase, return and AI referral traffic, side by side with your other channels.

ChatGPT advertising for the way you grow

  • B2B and SaaS

    Buyers who research tools and vendors in ChatGPT before they ever book a demo.

  • Considered purchases

    Travel, education, home services, finance and other decisions people talk through before they commit.

  • Ecommerce

    Product comparisons and gift or how-to questions where a relevant offer is genuinely useful.

  • ChatGPT Ads Manager
  • Context hints
  • CPM bidding
  • CPC bidding
  • OpenAI pixel
  • Conversions API
  • UTM tracking
  • GA4
  • Your CRM

Is your brand ready for ChatGPT ads? A readiness checklist

You are ready when people already use ChatGPT to research what you sell, you operate in a supported market and category, your conversion tracking works, and you have a landing page that answers the questions those people ask.

Most brands are closer than they think, but one or two gaps usually need closing first.

  • Demandyour buyers ask AI assistants for comparisons, recommendations or how-tos in your category. We check with prompt research.
  • Eligibilityyou sell in a country where ChatGPT ads run, and your category is not one OpenAI keeps ads away from.
  • Trackinganalytics and conversion events work today, ready for the pixel and Conversions API.
  • Landing pagesa page that answers the follow-up question directly, not a generic homepage.
  • Organic answerwhat ChatGPT already says about you. If it is wrong or missing, fix that alongside the ads.

ChatGPT ads vs GEO: paying for the placement vs earning the citation

ChatGPT ads buy a labelled placement beside the answer. GEO earns your brand a place inside the answer, as a recommendation or a cited source. Ads are fast and controllable; GEO is slower and compounds. The two work best together.

An ad cannot change what ChatGPT recommends, and GEO cannot guarantee a mention on a given day. Together they cover both. A brand that is cited in the answer and sponsored beside it looks like the obvious choice; a brand that is only sponsored, under an answer naming three competitors, has a harder job.

That is why we run ChatGPT ads with our AI search optimization work: the same prompt research tells us where to advertise, which questions to answer on your site and which brand facts to correct.

What to expect in the first 90 days of ChatGPT ads

Expect a readiness check and tracking setup first, a small test across a few conversation contexts, a few weeks of learning, then scaling or pausing based on your own numbers.

A new channel deserves a patient, honest test.

  1. 01Weeks 1 to 2readiness review, prompt research, pixel and Conversions API, and landing page fixes.
  2. 02Weeks 2 to 4launch a small test across three to five contexts with distinct ad angles.
  3. 03Weeks 4 to 8read cost per result and lead quality, rewrite weak contexts and ads, and compare with Google and Meta.
  4. 04Weeks 8 to 12scale what pays back, pause what does not, and fold the learning into your AI visibility work.

Benchmarks for this platform are still forming, so we judge it against your other channels rather than an industry average.

One assistant to advertise in, several to be cited in

ChatGPT is the assistant selling ads inside its conversations at scale. The others are mostly earned through AI search work, so we cover both sides.

  • ChatGPT

    Labelled ads beside answers for Free and Go users in 89 countries, plus citations earned inside the answers themselves.

  • Google AI Overviews and AI Mode

    Google Ads can appear in and around AI Overviews and AI Mode. The organic answer beside them is what our SEO and GEO work improves.

  • Gemini

    Google’s assistant draws on the same web and entity signals as Search, so visibility is earned with classic SEO fundamentals.

  • Claude

    Anthropic has said Claude will stay ad-free, so visibility here is earned only, through clear, citable pages and accurate brand facts.

  • Perplexity

    Always shows its sources, which makes it the easiest assistant to track citations in. Fresh, well-structured pages get picked up quickly.

  • Microsoft Copilot

    Microsoft Advertising places ads in Copilot conversations, and Bing’s index shapes the answers. We plan for both where your buyers use it.

How we run your ChatGPT ads

Small, measured tests first. This is a new channel and we treat it like one.

  1. 01

    Check readiness

    Category, markets, offer, tracking and how ChatGPT already describes your brand.

  2. 02

    Plan the contexts

    The conversations and buying stages to target, and the angle for each.

  3. 03

    Launch a test

    Controlled budgets, clean tracking and two or three distinct ad angles per context.

  4. 04

    Read and refine

    Keep the contexts and messages that bring qualified visitors, rewrite or drop the rest.

  5. 05

    Scale or pause

    More budget where the return holds in your own numbers, an honest pause where it does not.

Why brands choose Growth Rocket for ChatGPT advertising

Few teams work on both sides of an AI answer. We do.

  1. 01

    AI search specialists

    We already help brands get named and cited in ChatGPT, Gemini, Claude and Perplexity, so we know how these answers are built.

  2. 02

    Paid media practitioners

    Google Partner and Meta Business Partner experience in bidding, tracking and testing, applied to a new auction.

  3. 03

    We build with AI ourselves

    Our team includes a Claude Certified Architect and runs AI tools in our own work every day.

  4. 04

    Teams in Los Angeles and Manila

    ChatGPT ads are live in the US and the Philippines, and we plan for both markets.

  5. 05

    Honest about a new channel

    We tell you what is known, what is still being learned and when ChatGPT ads are not the right next dollar.

Certified, and kept current

How to choose a ChatGPT ads agency: six questions to ask

Everyone is a ChatGPT ads expert this year. These questions find the ones who will treat your budget carefully.

We answer every one of these on a first call.

  1. How do you decide if we are ready?

    Look for a real readiness check covering demand, eligibility, tracking and landing pages, not an automatic yes.

  2. How do you plan targeting?

    Ask how they write and test conversation contexts, and how that differs from keyword targeting.

  3. How will you measure results?

    Expect the pixel, Conversions API and analytics that separate ChatGPT traffic, compared with your other channels.

  4. What do you do about the organic answer?

    An agency that only buys ads cannot help if ChatGPT recommends a competitor. Ask about AI visibility work.

  5. How big is the first test?

    A sensible answer is a controlled test with clear success criteria before any scaling.

  6. Will we own the account and the data?

    You should own the Ads Manager account, tracking and all results.

Paid and search results from our case studies

Case Study: How Growth Rocket Drove Marketing Qualified Leads Cost-Efficiently for StoreHub

Case Study :

Case Study: How Growth Rocket Drove Marketing Qualified Leads Cost-Efficiently for StoreHub

StoreHub, a leading retail operating system for SME’s across Southeast Asia, partnered with Growth Rocket to cement its presence in the Philippines. Through Facebook and Google Advertising, the team was able to ramp up the brand’s lead acquisition and regional penetration. The collaboration has led to meaningful bottom-line results since the engagement kicked off in July 2019.

66.73%
Increase in the total number of leads acquired
65.93%
Reduction in cost per Marketing Qualified Lead (MQL)
106.74%
Increase in total Marketing Qualified Leads acquired
Read More
Case Study: How Growth Rocket Helped Lick Sleeve Increase Net Revenue Through Organic & Paid Search

Case Study :

Case Study: How Growth Rocket Helped Lick Sleeve Increase Net Revenue Through Organic & Paid Search

Lick Sleeve offers a safe and comfortable leg protection device for dogs recovering from a leg injury. The brand wanted to expand its reach by targeting relevant markets with high purchase intent. Growth Rocket helped boost net revenue and transactions through data-driven, customer-centric, and cost-efficient search campaigns.

82,350%
improvement in blog users
1,879%
growth in organic users
427.57%
overall improvement in transactions
191.07%
increase in net revenue
Read More
Case Study: How Growth Rocket Drove Conversions and Ecommerce Revenue for Tenderbites

Case Study :

Case Study: How Growth Rocket Drove Conversions and Ecommerce Revenue for Tenderbites

Tenderbites, a meat retailing enterprise, teamed up with Growth Rocket to expand customer reach and ramp up conversions. Through Facebook and Google advertising, we drove a significant boost in conversions and generated greater customer retention.

297.27%
increase in Facebook ad conversions
331.25%
increase in Google ads conversions
13,867.50%
Increase in ecommerce revenue
11,860%
Increase in ecommerce purchases
Read More

ChatGPT advertising mistakes we help you avoid

Early mistakes are expensive on a new platform. These are the common ones.

  • Treating it like a keyword campaignCopying a Google keyword list misses how ChatGPT matches ads to conversations. We plan by context and buying stage.
  • Banner-style copyA slogan after a detailed answer looks out of place. We write ads that add the next useful step.
  • Sending clicks to the homepageAI visitors arrive with a specific question. We send them to a page that answers it.
  • Launching without conversion trackingWithout the pixel and Conversions API you cannot tell what worked. We set them up before the first dollar is spent.
  • Ignoring the organic answerIf ChatGPT’s own answer recommends a competitor right above your ad, the ad works harder. We check and improve your AI visibility too.
  • Scaling before learningBig budgets on unproven contexts burn money. We test small, then scale what holds up.

What we report: ChatGPT ads metrics that matter

We report on cost per lead or purchase, return on ad spend, click-through rate and the quality of ChatGPT visitors on your site, next to the same numbers for Google and Meta.

Cost per result and return on ad spend show whether the channel pays. Click-through rate by context shows which conversations your ads fit. Engagement and conversion rate of ChatGPT visitors in your analytics show whether the landing page answers their question. Brand mentions in AI answers, from our AI visibility tracking, show whether the organic side is helping or hurting.

We show what Ads Manager reports and what your own analytics and CRM see, and we explain any gap.

Go deeper

Field notes from our team on the topics on this page.

ChatGPT advertising: frequently asked questions

Can you advertise on ChatGPT?

Yes. OpenAI sells ads in ChatGPT through a self-serve Ads Manager, technology partners and its own ads team. As of November 2026 ads run in 89 countries, including the US and the Philippines.

Who sees ChatGPT ads?

Adults using the Free and Go plans in supported countries. Plus, Pro and Enterprise users do not see ads, and OpenAI does not show ads to users under 18.

Do ads change ChatGPT’s answers?

No. OpenAI says advertising does not influence the answers ChatGPT gives, and ads are labelled and shown separately. That is why we pair ads with AI search work that improves the answer itself.

Can I target keywords in ChatGPT ads?

Not in the Google sense. You describe the conversations and topics you want to appear in, and ChatGPT matches ads to the context of a conversation.

Do advertisers see my ChatGPT conversations?

No. OpenAI says it keeps conversations private from advertisers and does not sell user data. Advertisers see aggregate results such as impressions, clicks and conversions.

How do you measure ChatGPT ads?

With OpenAI’s pixel and Conversions API for conversions, UTM tags for your analytics, and your CRM for lead quality, compared with your other channels.

Are ChatGPT ads worth testing now?

For brands whose buyers research in ChatGPT, a controlled test is worth it: early advertisers learn while competition is lighter. For others, fixing AI visibility and tracking first is the better use of budget.

What kinds of businesses suit ChatGPT ads?

Businesses whose customers ask for advice before buying: B2B software, travel, education, home services, finance and many ecommerce categories. Topics OpenAI treats as sensitive, such as health and politics, do not get ads.

How are ChatGPT ads different from Google Ads?

Google Ads match keywords someone typed; ChatGPT ads match the context of a conversation and sit beside a written answer. Both have a place. See our Google Ads management page.

Do I still need GEO if I run ChatGPT ads?

Yes. Ads buy a placement beside the answer; GEO earns your brand a place in it. The strongest position is both.

Do you run ChatGPT ads in the Philippines?

Yes. ChatGPT ads are live in the Philippines and the US, and we plan campaigns from our Manila and Los Angeles teams.

Can you take over the ChatGPT ads we already run?

Yes. We review your contexts, ads, tracking and landing pages, keep what works and fix what does not. The account stays yours.

More ways we grow paid performance

Ready for liftoff?

Tell us what you sell and where. We will check how ChatGPT talks about your category today and show you the first test we would run.

    Work With Us