COVID-19 Business Continuity Insights and Digital Marketing Tips

Take Me There

Target people actively searching for your product or service.

Paid advertising provides a unique opportunity to reach customers with high purchase intent. By ranking well for your target keywords, you’ll be rewarded with new leads in your pipeline. Harness the power of PPC and guide relevant visitors to your site. When done right, your PPC campaign can give your target customer a gentle nudge that’ll convince them to make a purchase.

Get instant ad exposure that drives greater conversions.

Getting to the top of the SERPs through organic content marketing can take months before it yields any significant results. With our paid search services, you can start getting conversions the moment your ads are up and running. Since your ads show up on the top of the search results, you’re shooting two birds with one stone by maintaining top-of-mind awareness.

Meet Our Search Engine Marketing Experts

As a trusted paid search agency, you can trust our Search Engine Marketing experts to take the reins for your PPC campaign. All of our work is done in-house, and every member of our team is Google Ads and Bing Certified. As a Premier Google Partner, we stay up-to-date on the latest Ads features, industry updates, and search trend data so you’re in good hands.

Our team takes on-boarding seriously and follows a thorough process when setting up a new PPC campaign. After all, we believe it’s important to establish a stable platform for sustainable growth. From start to finish, we’ll work closely with you to make sure your campaign brings you one step closer to your target revenue goals. 

As your PPC services provider, we employ a performance-driven approach and follow the best practices to achieve maximum impact. We’re data-driven experts eager to share our secret to SEM success.

Our Formula for Success

Organic search reigns supreme in today’s age of non-interruptive marketing. But our team redefines paid search advertising, turning it into a pillar of success crucial to your overall marketing strategy. We partner with you to build an integrated program that’ll turn clicks into paying customers. Through Google, Facebook, and Bing, you can successfully target your customer at different stages of the marketing funnel.

Boost brand awareness.

Paid search ads are the first thing people see on the first page of the SERPs. Top position rankings translate to more impressions and exposure for your site. This makes SEM ideal if you want to generate qualified traffic while maintaining top-of-mind awareness.

Create targeted ads.

Leverage granular control over your ad performance. Our PPC advertising services let you reach target customers based on device, time, and location settings for maximum impact. We place your ads in front of people most likely to buy from you.

Reduce your ad spend.

Just as the name implies, pay-per-click ads only charge you when a user actually visits your page. Even if your ad captures thousands of impressions, boosts brand exposure, and provides future recognition you’re getting it all for free unless someone clicks on your ad.

Get instant results.

Waiting for your business to rank organically on the top of the SERPs can take months. SEM provides instant results since you can start driving conversions the moment your ads are up and running. Supplement your organic search strategy with our search engine marketing services today.

Our Clients

Growth Rocket is the agency of choice for a diverse roster of clients. We have driven results for emerging brands in South East Asia to big businesses in the US, Australia, and the UK. They continue to trust us to deploy end-to-end strategies tailored to their unique needs and goals.

Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket
Growth Rocket

What We Can Do For You

Current Campaign & Competitive Gap Analysis

We start by assessing your current campaign data and metrics to identify positive results and areas for improvement. After conducting a thorough assessment of your target audience and revenue goals, we establish financial goals to pave the way for your success. 

For greater insight into your bidding strategy and ad spend budget, we take a closer look at how your competitors are running their paid search advertising campaigns. This way, you can refine your strategy for maximum impact.

Keyword Research & Bidding

Keyword research is the cornerstone of successful PPC advertising. Our team conducts research on keywords and costs for optimum ROI. We secure your ad placement at the top of the SERPs by bidding for search terms most likely to result in clicks and conversions.

We have a myriad of tools at our disposal to help us single out high-volume, low competition keywords that drive substantial traffic. Through our tried-and-tested methodologies, you can count on us to refine and organize your PPC keywords for more targeted campaigns.

Ad Copy Creation

After we’ve finalized your keywords, we start creating your ads. Our team leverages market-level experience and expert copywriting skills to create ads that incorporate your unique selling proposition. We get inside your customer’s heads with an irresistible offer and top it off with a compelling CTA that’ll entice them to click. 

Depending on the goal for your ad, we can also add extensions to make it more interactive and attention-grabbing. We test multiple ad variations to achieve the highest possible conversion rates.

Landing Page Optimization

The traffic that funnels through your PPC ad needs to go somewhere. That’s why we optimize your landing pages to meet the interest, intent, and needs of your audience. By creating compelling and welcoming landing pages, you can make browsing seamless for your customers. You’ll get to improve your ad quality score, too. 

Our web design and development team take the reins by keeping your landing page relevant to the keywords you’re bidding on. We take our cues from target audience research and follow a feature/benefit matrix to communicate how your product or service provides value.

Ad Retargeting

We’re aware every single customer isn’t always ready to buy from you. Sometimes, they need a little bit convincing before they call, subscribe, or place an order. That’s where ad retargeting comes into play—we’re a trusted SEM agency that’ll connect you with people who have already interacted with your site. 

Through ad retargeting, we strategically position your ads in front of your target audience whenever they visit other websites. That way, you can remind them to make a purchase and drive them further down the decision stage of the marketing funnel. Count on our SEM services for the strategy and creatives needed to display the best side of your brand.

Bid Management & Conversion Tracking

Our PPC management services don’t stop at ad launch and landing page optimization. We maximize every dollar in your ad budget by tracking your campaign progress and performance. We help you keep score along the way through ongoing monitoring and adjustment of your budget, bids, and negative keyword lists. 

After accumulating data on your ad groups and variations, we optimize your funnel by adding new keywords, adjusting your bids, testing your ad copies, and eliminating poorly performing ads. We provide monthly reports and action plans so you’re never left in the dark the direction your campaign is taking.

Frequently Asked Questions

How much does Search Engine Marketing cost?

A lot of variables come into play when computing for PPC campaign costs. These include your goals, ad spend, and competition. But the most important thing you’ll need to consider when calculating the potential cost of PPC services is your goals. 

Let’s say your objective is to get 100 people to convert on your site by filling out a form, and the average cost of getting one conversion costs about $100. This means you’re looking at a total of $10,000 (100 x $100). So when setting your budget, you’ll need to consider if that one contact is worth more than the money you spend. 

It helps to think of your ad budget as a ceiling cost. The amount could change depending on how many successful clicks you get for your ads. The fee you pay per click is based on the cost of the keywords you pay for.

Why is Search Engine Marketing important?

You already have your SEO strategy all laid out. So you might be wondering: why bother with SEM at all?

Paid ads operate on an entirely different ball game than organic search. In fact, they’re a crucial conversion-driver because they’re linked to conversion-focused landing pages in a way organic results aren’t. Keep in mind that for SEM, you only pay for impressions that result in visitors. Since these visitors already have high purchase intent, they’re in an excellent state of mind to make a purchase. So if you play your cards right, you can drive relevant traffic while reducing ad spend.

As an added bonus, each visitor to your site improves your site’s rankings in the SERPs. This makes it one of the fastest ways to drive greater traffic to your site.

How does PPC advertising work?

PPC is a paid online advertising model that allows marketers to display ads in the sponsored results of the SERPs. As the advertiser, you pay a small fee to search engine platforms such as Google or Bing each time your ad is clicked, hence the name “pay-per-click.”

When marketers create these ads, they bid on specific keywords and search terms at an online auction so their ads will appear on the top of the SERPs. Every time an ad is clicked, it sends the user to a landing page. Since it’s a targeted way of “buying” website visits, the goal is for it to end up in a conversion such as a call, subscription, or purchase.

Just like other types of SEO content, PPC ads are keyword- and content-based. They’re ranked according to a quality score algorithm and how useful it is for people searching for your keywords.

How do I find the best keywords for my ad?

Finding the best keywords the use will depend on how well you know your customers and understand the way they search for you online. To jumpstart your PPC keyword research and discovery process, you can use keyword generator platforms like Ahrefs, SEMRush, Google Keyword Planner, and Moz Keyword Explorer.

8Once you’ve found a batch of initial keywords, you can proceed with finding relevant long-tail keywords and eliminating bad keywords that aren’t an effective use of your PPC budget.

Ready for Liftoff

Start your brand's success journey today with a conversation. Share your goals and objectives with us and let's set up a discovery call.