COVID-19 Business Continuity Insights and Digital Marketing Tips
Increase in the total number of leads acquired
Reduction in cost per Marketing Qualified Lead (MQL)
Increase in total Marketing Qualified Leads acquired
StoreHub is more than a cloud-based Point of Sale app, it’s a suite of technologies designed for the F&B, retail, and service industries. It comes with an intuitive dashboard for sales, inventory, and performance tracking, an eCommerce platform, and complementary POS hardware. These can all be customized to the unique needs and goals of a growing business. StoreHub is currently powering thousands of local brands and over 13,000 more across Southeast Asia.
StoreHub’s sales team in the PH needed a marketing lift to amplify brand awareness and scale growth at minimal costs. With the PH being the brand’s second-largest market, StoreHub needed a partner to localize its Facebook and Google advertising campaigns. Growth Rocket stepped in with the goal to drive and increase Marketing Qualified Leads (MQL) at the lowest possible overhead.
Our advertising flow anchored on the target audience’s (business owners) daily pain points, followed by StoreHub’s unique selling propositions highlighted as solutions to these problems. We identified single and multiple advertising touchpoints and mapped them accordingly to where they lie in the customer lifecycle. This resulted in on-point ads and cost-efficient lead acquisition.
We tapped into business owners’ interests and behaviors and created buyer personas, which we used to craft our messaging. This technique resulted in more relevant and engaging ads, which greatly contributed to our success.
Our team worked closely with StoreHub to add local flair to their existing ad repository. We also helped them create new ones based on our research and understanding of the market. We played around and tested a variety of creative and copy combinations to ensure we matched the right message with the right audience. We regularly kept track of ad performance and fine-tuned our budget optimization strategy to make sure we hit (and even exceed) our targets.
Any Facebook advertising strategy wouldn’t be as effective without a high-converting landing page. By fusing compelling content and smart optimization, you can easily turn Facebook engagement into high-quality leads. After split-testing multiple variations, we were able to craft a well-optimized dynamic landing page that influenced a 56.46% conversion rate improvement for StoreHub.
Growth Rocket was able to drive month-on-month lifts in Marketing Qualified Leads (MQL), a significant reduction in lead acquisition costs, and a boost in lead volume—all of which are key metrics for StoreHub. Our collaborative approach and goal-driven strategies led to the following wins:
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