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The Hidden Power of Generative Engine Optimization for eCommerce

Mike Villar

The Hidden Power of Generative Engine Optimization for eCommerce Key takeaway: Generative Engine Optimization is quietly becoming the most effective strategy for future-proofing...

Reclaiming ROAS: Our Playbook for Google Ads Performance at Scale

Mike Villar

Key takeaway Scaling Google Ads profitably in today’s complex ecommerce landscape requires more than just budget increases—it demands a deep integration of data, strategic...

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Hiring a Fractional CMO is the Smartest Growth Move You Haven’t Made

Mike Villar

Key takeaway Hiring a Fractional CMO unlocks executive-level marketing expertise without the cost and rigidity of a full-time hire. In today’s rapidly shifting digital...

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AI Search Optimization is Changing Everything—Are You Ready?

Mike Villar

Key takeaway AI Search Optimization is reshaping the entire digital landscape by fundamentally altering how users discover, interact with, and convert through search ecosystems....

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Magento vs Shopify for Scalable Growth: A CEO’s Perspective

Mike Villar

Key takeaway Magento and Shopify each present unique paths to scalable ecommerce growth. From the CEO lens at Growth Rocket, Shopify dominates for lean startups and rapid MVPs,...

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Modern SEO Isn’t Just About Keywords—It’s About Architecture

Mike Villar

Key takeaway Modern SEO has transcended its keyword-centric origins. Today, achieving sustainable and scalable search performance requires an architectural mindset—one that...

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Why Brands Fail at Scaling Paid Media and What We Do Differently

Mike Villar

Key takeaway Most brands fail at scaling paid media because they misunderstand scaling velocity, lack cross-channel strategy cohesion, rely too heavily on short-term ROAS, and...

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The Real Reason Most Magento Sites Fail to Scale

Mike Villar

Key takeaway Magento 2 sites often fail to scale due to legacy architectural choices, monolithic constraints, and suboptimal deployment practices. By adopting microservices,...

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Why Speed to Content Matters More Than Ever in the AI Era

Mike Villar

Why Speed to Content Matters More Than Ever in the AI Era Let’s get one thing straight: quality content still reigns—no arguments there. But in the AI-driven content ecosystem...

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The Future of Customer Acquisition in the World of AI

Mike Villar

The way brands acquire customers is evolving at a rapid pace, and AI is the catalyst. Direct-to-consumer (DTC) founders and growth marketers are witnessing a paradigm shift—from...

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