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Custom Local SEO Strategies for Small Businesses & Startups

Connecting with local customers isn’t as easy as it seems. A competitive local SEO strategy lets you penetrate your target market with a bang. Growth Rocket's local SEO specialists can tailor strategies for your business. We will give your web presence a solid boost and tap every possible avenue to bring target customers to your doorstep.

Competitive Local SEO Services for Large-Scale Enterprises

Our team of local SEO experts not only helps small businesses boost their online presence. They also work with vast enterprises needing that extra visibility. Our local SEO services cater to large brands with brick-and-mortar stores in certain areas.

Meet our Local SEO Team

Growth Rocket’s local SEO specialists are certified Google partners with extensive experience and expertise in local listings, keyword research, mobile optimization, and more. Our local SEO team uses these best practices to ensure customers see your brand or business wherever it’s operating. They even work closely with our engineering, content, and marketing teams for optimal results on local searches.

Our local SEO agency‘s hands-on approach has helped SMBs and even established enterprises boost their local presence. From analyzing current search performance to maintaining rankings, we’ll guide your company throughout the process. We’ll even update you on local performance and enhancements we’ve implemented so you know how you’re benefiting from local SEO.

Put your business right where your target customers are. Let’s work together to achieve your local search goals.

Our Formula for Success

Local organic search is a battlefield and an excellent SEO strategy can help you beat the competition. Growth Rocket’s local SEO experts develop and execute strategic, competitive campaigns tailored to the needs and goals of any business.

Our team believes that an organized, well-executed campaign gives a business the boost it needs for local searches. We help clients achieve more reach through a simple process.

Discuss your targets

Developing local SEO strategies starts with learning about your business, your needs, and your goals. We also look at how well your competitors are doing on local organic search. Our team takes these details and aligns them with our campaigns, ensuring optimal results for your business.

Do a local SEO audit

Our local search audits involve several essential tasks. These tasks include keyword and competitor analysis, and Google My Business, review, link, and citation audits. We also check schema markup, on-page SEO, site speed, and engagement. Our findings help us craft an effective strategy.

Implement a strategy

Once we've conducted a local search audit on your website and gathered our insights, we'll implement a tailored strategy. Our team executes local SEO campaigns with best practices and innovative search tools. From business listings to local content, we'll make sure you don't go unnoticed.

Analyze your results

Analytics also plays a big role in local SEO and our team uses it to see how you're performing. Through our reports, we find areas where your website needs to work on and fine-tune our strategy for the best results. We also keep you in the loop with regular updates on your performance.

Our Clients

Growth Rocket is the agency of choice for a diverse roster of clients. We have driven results for emerging brands in South East Asia to big businesses in the US, Australia, and the UK. They continue to trust us to deploy end-to-end strategies tailored to their unique needs and goals.

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What We Can Do For You

Build and maintain online listings and citations

Business listing optimization and citation building apply to search engines, review sites, and other online platforms where your customers can see you. We mostly enhance business listings on Google My Business to ensure increased search rankings. Our GMB optimization efforts include creating and publishing relevant posts and descriptions.

We also perform citation building on online directories, mobile apps, review sites, and geo or industry-specific platforms. Our local search team places your company or store information on citation building platforms and monitors acquired citations. We can even update important details so your business gains more search visibility.

Optimize for localized searches

Site optimization is an essential part of Growth Rocket’s SEO campaigns—and it applies to local SEO as well. We use this best practice to help websites rank for location-based keywords. We’ll find the most relevant local keywords and include them in your site’s page titles, metadata, and web copies. Our team can even create location pages that introduce and highlight your business to local customers.

But ranking for localized organic searches doesn’t end with placing location-based keywords on your website. Assessing user experience, improving schema and local structured data markup, and building mobile-friendly sites contribute to higher rankings.

Optimize for user experience

UX analysis helps us identify necessary enhancements to your website’s user experience. The process includes considering user expectations, evaluating usability heuristics, and analyzing the number of user flow steps. After assessing site UX, we’ll refine it to satisfy your target market’s needs. Websites looking to boost their local search rankings also need schema and local structured data markups. When your site has schema microdata, search engines will easily parse and interpret your webpage data. We add schema elements and attributes to a site’s HTML code so search engine crawlers get more information about website data. Local structured data markup revolves around getting local information, coding schema entities and testing them, crawling and testing the markup, and monitoring results.

Optimize for mobile

As for mobile optimization, our team follows a meticulous process. We first create mobile web pages, then test them to see if they’re responsive. Enhancing site loading times are also our priority as it maintains lower bounce rates and improves user experience. Caching, compressing images, and maintaining up-to-date site elements are some steps we take for faster websites.

We also make sure that client sites are performing well on mobile devices through Accelerated Mobile Pages (AMP). AMP lets us build mobile-friendly versions of website pages by simplifying content and removing unwanted media files and advanced layouts. With this optimization method, you can ensure your users will easily find and see the information they’re looking for on 

their mobile devices.

Crafting localized content

Our local SEO experts also work with our content marketers to produce localized content. Their work ranges from business descriptions to location-based posts. Our team performs local keyword research and creates optimized content that lets you engage with local audiences.

Acquiring links

Link building comes into play as well. We find content publishers, produce content for them, and contact these publishers to acquire client backlinks. By acquiring quality links for your website, your business can build relationships with reputable publishers and influencers. Good links also drive site traffic and help build your brand.

Frequently Asked Questions

What is local SEO?

Local SEO helps boost search visibility for businesses serving customers face-to-face. It highlights their optimization efforts, which include localized content, on-page SEO, and link building. But localizing link acquisition shifts the service’s focus. The task puts more focus on ensuring consistent, correct potential local signals across Google’s local search landscape.

How much do agencies charge for local SEO?

Local SEO agencies will manage campaigns for $300 to $2,000 per month. They can offer any of the following packages:

  • Automated local SEO services – $84 to $499/year
  • Small-scale local SEO campaigns – $399 to $899/month
  • Comprehensive local SEO – $899 to $1,999/month

The plan you choose and its long-term value will influence how much you’ll pay for local SEO. Your competition, number of physical locations, and number of products and services will also determine your local SEO budget.

Who needs local SEO?

Any business with a local target market can benefit from the service, but the following establishments and services can gain more from local SEO:

  • Medical services, including clinics
  • Law offices
  • Bars and restaurants
  • Plumbing services
  • Pet services

But these businesses and services aren’t the only ones who can use local search optimization. The service also applies to national enterprises and chains wanting to boost their online visibility.

Why is local SEO important to your business?

  • It works for the benefit of your customers.
  • Promoting your business through local SEO and on local search engines is free.
  • Local searches lead to sales.
  • Local SEO puts your business front and center.
  • Local SEO will give you a competitive edge.

How can your business improve local SEO?

  • Create a Google MyBusiness account.
  • Get regular reviews from happy customers.
  • Optimize for voice search.
  • Create content based on local news stories or events. It can be blog posts around local news, videos about charities or causes your business supports, or location-specific webpages with high-quality local content.
  • Optimize your website for mobile.
  • Hone in on local keywords.
  • Use location pages or a location-specific About Us page.
  • Take advantage of online business directories.
  • Get high-quality backlinks.
  • Create dedicated web pages for your products and services.

What makes a business rank for local SEO?

  • Google My Business. An owner-verified listing is one helpful factor for a better local search ranking.
  • Keywords. Placing local keywords in relevant pages on your website is essential if you’re ranking for local searches.
  • Links. They’re important in boosting your site’s organic search rankings. Backlinks from another website give your site more traffic and tell search engines that the site trusts you.
  • User experience. User interaction with your site can affect your rankings. It sends signals to Google that show whether they find your website helpful or not.
  • Citations. Google determines how prominent your listing and website is through the number of citations they have.
  • Reviews. Online reviews correlate with higher local rankings. You can also gain more customers when people leave positive reviews.
  • Social media. Higher social signals mean your website has good domain authority and show how valuable your URL is.

Ready for Liftoff

Start your brand's success journey today with a conversation. Share your goals and objectives with us and let's set up a discovery call.