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Success Story

Increasing net revenue & transactions through paid ads & SEO

Lick Sleeve offers a safe and comfortable leg protection device for dogs recovering from a leg injury. The brand wanted to expand its reach by targeting relevant markets with high purchase intent. Growth Rocket helped boost net revenue and transactions through data-driven, customer-centric, and cost-efficient search campaigns.

Products & Strategy

  • Google Shopping Ads
  • Geotargeting
  • YouTube Remarketing
  • Facebook Remarketing
  • On-Page & Off-Page Optimization
  • Link Acquisition
  • Keyword Research
  • Pillar & Cluster Content
  • On-page Blog Optimization
82,350%

improvement in blog users

1,879%

growth in organic users

427.57%

overall improvement in transactions

191.07%

increase in net revenue

Their Story

Helping Canines Heal in Comfort

Lick Sleeve is a wearable, sure-fit protective sleeve for dogs recovering from leg injuries or a cranial cruciate ligament (CCL) surgery. The sleeve is an alternative to the Elizabethan collar or “cone of shame” as it protects the injury site from aggressive biting and licking. Lick Sleeve solves the problems associated with the cone of shame with a comfortable leg protection device that lets canines move freely while in recovery.

Their Goal

Increase Revenue & Amplify Reach Through Organic & Paid Search

Lick Sleeve partnered with Growth Rocket to boost net revenue and improve brand visibility on organic and paid searches. We developed a strategy to minimize cost of sale while increasing revenue and Google Ads purchases. Our team also made on-page and off-page enhancements to ramp up organic users, blog users, and blog pageviews.

Growth Rocket's Solution

Google Shopping Ads

We ran Google Shopping ads designed to reduce friction and provide a high-intent user experience. These targeted Google ads opened up more opportunities for purchases, drawing in dog owners helping their dogs recover quickly and comfortably from a leg injury.

Growth Rocket's Solution

Geotargeting

Our Google strategy included market expansion by geotargeting. We identified areas where the client could reach viable markets and executed campaigns that appealed to relevant audiences.

Growth Rocket's Solution

YouTube Remarketing

We wanted to cast a wider net to retarget users with high brand intent. Our team launched YouTube remarketing campaigns to attract more pet owners.

Growth Rocket's Solution

Search Campaigns

Our team launched search campaigns for Lick Sleeve to discover and expand conversion-optimized keywords. We incorporated these search terms into our campaigns to expand client reach and encourage more conversions .

Growth Rocket's Solution

Facebook Remarketing

Customers primarily purchase Lick Sleeve for large breeds of dogs, such as German Shepherds, Doberman Pinschers, Pitbulls, and Border Collies. Our marketing campaigns were designed to retarget website visitors for the past seven days to drive greater conversions.

Growth Rocket's Solution

Marketing Ads

We crafted marketing ads that reflected Lick Sleeve’s unique selling proposition: a comfortable, versatile, and effective solution for protecting a dog’s leg injury or surgery site. Our team ensured that our ads showcased the sure-fit design features of Lick Sleeve and positioned the brand as a better solution to the cone of shame. We also educated pet owners by highlighting tips on how to take care of an incision and listing the benefits of using Lick Sleeve.

Growth Rocket's Solution

On-Page Enhancements

We crafted an on-page SEO strategy to help boost Lick Sleeve’s organic search performance. We optimized meta tags and added relevant high-volume keywords to the website. Moreover, we added several structured data markup on the site (product, FAQ, and local business markup) to help Google understand Lick Sleeve’s website information better. Other enhancements included improving crawlability by optimizing robots.txt and XML sitemaps, as well as adding breadcrumbs to the site to improve site interlinking.

Growth Rocket's Solution

Link Acquisition

We improved Lick Sleeve’s local presence by acquiring citation links. Acquired links came from pet-owner forums and dog-related websites to generate greater interest for the brand. We employed cold email outreach and used blogger reviews to obtain more links. As part of our new strategy, we’re also acquiring sponsored links for the brand.

Growth Rocket's Solution

Strategic Keyword Research

Growth Rocket employed pain point-driven ideation and a targeted content writing strategy. Our team conducted keyword research and optimized content with topical and tangential keywords. We prioritized informational keywords with low volume but high intent and low keyword difficulty scores.

Growth Rocket's Solution

Pillar & Cluster Content

We adopted the pillar and cluster model for Lick Sleeve’s blog to add context and improve interlinking opportunities. Under the pillar and cluster model, we improved the blog infrastructure by anchoring different blog topics under a single webpage. In turn, it became easier to hyperlink to blog posts under a specific topic cluster.

Growth Rocket's Solution

On-page Blogging & Reoptimization

We produced monthly keyword-optimized blog posts to improve freshness and make Lick Sleeve’s content relevant for search queries. Through consistent on-page blogging and reoptimization, we recorded a positive trend in blog users and page views over a span of 12 months.

Page Views

Blog Users

Improvement in Clicks

Improvement in Impressions

Orders

COS

Google Ads vs CPA

Revenue

Growth Rocket Marshall Allman

Marshall Allman

Working with Mike and the Growth Rocket team has been foundational. Their diligent work ethic, creative problem solving and expertise have proven to be instrumental in the growth of our company. But don’t take my word for it - just look at the numbers. It is obvious to everyone here at Lick Sleeve that Growth Rocket has been an instrumental force in why we are where we are. However, I cannot recommend them simply for fear of losing them for ourselves. So please do not work with them, they’re terrible.

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