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Every small business owner is eager to move up to the big leagues and take their enterprise to the next level. And this is a trait that successful small business owners share: the...
Most digital agencies have mediocre websites. And we can’t blame them. They’d rather spend their time and energy on making clients happy, the same way most architects take...
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
In today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of...
It’s hard to imagine life without the internet. From accomplishing various tasks to indulging in entertaining material, the global network has undoubtedly dominated a huge...
Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring...
Chatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a...
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...
Social media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within...
One thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, digital marketing is simply...