Social Media Marketing Trends That Will Dominate 2019

The social media landscape has always been ever-changing. Facebook, Instagram, WhatsApp, and other social media platforms consistently introduce innovative features or affordances...

Benefits of Outsourcing Digital Marketing

Jamie Gonzales

With the rise of social media and continued accessibility of smart gadgets, digital marketing has become the gold standard of the advertising industry. Digital marketing has become...

Why You Shouldn’t Ignore Micro Influencers

Jamie Gonzales

Living in an age where consumers can easily get their hands on vast amounts of data, it is imperative for you to develop more compelling advertising strategies that not only sell...

Develop Your Online Business with the Right E-commerce Software

Anissa Maligat

E-commerce presents numerous advantages to entrepreneurs and companies. For one, e-commerce businesses are open around the clock, which means customers can browse and purchase your...

What is Omnichannel Marketing?

Jamie Gonzales

Due to technological advancements and the proliferation of new communication channels, digital marketing has evolved, with many of the most innovative brands focusing on providing...

Developing Your Digital Marketing Funnel

John Berida

If your business has a website, you’d want visitors to engage and take action. Perhaps you want them to fill up a form or make a purchase. And when they do either of the two, you...

#AskUsAnything: How Long Does it Take to See Results with SEO?

Anissa Maligat

People ask many SEO-related questions—and one of the most challenging to answer is “How long does it take to see results with SEO?” The short answer is, it depends on a...

What is the Buyer’s Journey?

Anissa Maligat

Before your current clients chose your business as the best entity that could satisfy their needs, they first had to go through a journey. But what is this “journey” that we...

Essential Skills for Content Marketers

John Berida

If you want to succeed in content marketing today, you can’t get by with just a basic understanding of the discipline. There are many moving parts to oversee and practitioners...

ROPO: Bridging the Online-Offline Retail Gap

Gilbert Bermudez

While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and...