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The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
With the rise of social media and the accessibility of smartphones, digital marketing has become the gold standard when it comes to advertising. This form of marketing has become...
To say that the prospect of starting a business is daunting would be an understatement. Spending your hard-earned money on a business that could fail is enough to prevent you from...
Your audience is already there. That’s one of the major reasons why marketers use social media to promote their brand and increase engagement. However, you need to adjust your...