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Voice Search: Mapping the Next Frontier for Digital Marketing
Fiona GurtizaIt wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...
9 Crucial Branding Mistakes to Avoid
John BeridaStart-ups and small businesses are often too caught up in the technicalities of the business—customer acquisition, sales, overhead costs, product quality, the list goes on....
Read MoreDigital Marketing Tips for Auto Dealerships
John BeridaMarketing for the automotive industry has dramatically evolved. Not long ago, car buyers would need to go around town and visit a brick and mortar dealership to inquire about a...
Read More14 Google Ads Tips to Maximize Seasonal Shopping
Iss BautistaBelieve it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Read MoreContinuous Testing is the Key to Effective Omnichannel Marketing
Iss BautistaMarketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Read MoreA Compilation of the Best Digital Marketing Tools for Small Businesses
Jamie GonzalesDigital marketing is essential when aiming to expand your business. When you’re just starting out or looking to gain a loyal following, your digital marketing efforts should...
Read MoreFacebook Advertising: A Foolproof Guide for Small Businesses
Rafael VillanuevaYou’ve just released your new product and are wondering why only a few customers share the same level of excitement as you do for the launch. This isn’t a rare occurrence....
Read MoreInexpensive Digital Marketing Ideas for Small Businesses
Jamie GonzalesEvery small business owner is eager to move up to the big leagues and take their enterprise to the next level. And this is a trait that successful small business owners share: the...
Read MoreBehind Growth Rocket’s New Look
Iss BautistaMost digital agencies have mediocre websites. And we can’t blame them. They’d rather spend their time and energy on making clients happy, the same way most architects take...
Read MoreAlways-On: Capturing the Hearts & Minds of Generation Z
Iss BautistaPicture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
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