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Stay on the right path with help from the experts. Get insider tips, guides, and resources on everything digital.

Is Your SEO Strategy Ready for the AI Shift?

Mike Villar

Key takeaway: AI is rapidly redefining modern SEO, from generative search to crawl behavior. Startups and scale-ups must move beyond traditional playbooks and tap into AI-driven...

Why Modern Brands Need Fractional Marketing Teams, Not Agencies

Mike Villar

Key takeaway Fractional marketing teams are rapidly becoming the strategic advantage modern brands need to adapt to the pace of innovation, navigate increasing customer acquisition...

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Magento Development for High-Performance DTC Brands

Mike Villar

Key takeaway: Magento remains a strategic ecommerce platform for high-performance DTC brands seeking fully customizable, scalable, and long-term digital infrastructure. Despite...

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Facebook Ads in 2025: What Still Works (and What Doesn’t)

Mike Villar

Key takeaway: Facebook Ads in 2025 are no longer about scale alone—they are about precision, intent, AI-driven creativity, and seamless integration with full-stack marketing...

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The Hidden Power of Generative Engine Optimization for eCommerce

Mike Villar

The Hidden Power of Generative Engine Optimization for eCommerce Key takeaway: Generative Engine Optimization is quietly becoming the most effective strategy for future-proofing...

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Reclaiming ROAS: Our Playbook for Google Ads Performance at Scale

Mike Villar

Key takeaway Scaling Google Ads profitably in today’s complex ecommerce landscape requires more than just budget increases—it demands a deep integration of data, strategic...

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Hiring a Fractional CMO is the Smartest Growth Move You Haven’t Made

Mike Villar

Key takeaway Hiring a Fractional CMO unlocks executive-level marketing expertise without the cost and rigidity of a full-time hire. In today’s rapidly shifting digital...

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AI Search Optimization is Changing Everything—Are You Ready?

Mike Villar

Key takeaway AI Search Optimization is reshaping the entire digital landscape by fundamentally altering how users discover, interact with, and convert through search ecosystems....

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Magento vs Shopify for Scalable Growth: A CEO’s Perspective

Mike Villar

Key takeaway Magento and Shopify each present unique paths to scalable ecommerce growth. From the CEO lens at Growth Rocket, Shopify dominates for lean startups and rapid MVPs,...

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Modern SEO Isn’t Just About Keywords—It’s About Architecture

Mike Villar

Key takeaway Modern SEO has transcended its keyword-centric origins. Today, achieving sustainable and scalable search performance requires an architectural mindset—one that...

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