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Why Brands Should Embrace Inclusive Web Design
Fiona GurtizaGranny Bird, Forgetful Jones, and Slimey the Worm are Sesame Street characters that share one thing in common: they all have a special need, impairment, or disability. They...
All You Need to Know About the Google BERT Update
Iss BautistaPerforming a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...
Read MoreVoice Search: Mapping the Next Frontier for Digital Marketing
Fiona GurtizaIt wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...
Read More9 Crucial Branding Mistakes to Avoid
John BeridaStart-ups and small businesses are often too caught up in the technicalities of the business—customer acquisition, sales, overhead costs, product quality, the list goes on....
Read MoreDigital Marketing Tips for Auto Dealerships
John BeridaMarketing for the automotive industry has dramatically evolved. Not long ago, car buyers would need to go around town and visit a brick and mortar dealership to inquire about a...
Read More14 Google Ads Tips to Maximize Seasonal Shopping
Iss BautistaBelieve it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Read MoreContinuous Testing is the Key to Effective Omnichannel Marketing
Iss BautistaMarketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Read MoreA Compilation of the Best Digital Marketing Tools for Small Businesses
Jamie GonzalesDigital marketing is essential when aiming to expand your business. When you’re just starting out or looking to gain a loyal following, your digital marketing efforts should...
Read MoreFacebook Advertising: A Foolproof Guide for Small Businesses
Rafael VillanuevaYou’ve just released your new product and are wondering why only a few customers share the same level of excitement as you do for the launch. This isn’t a rare occurrence....
Read MoreInexpensive Digital Marketing Ideas for Small Businesses
Jamie GonzalesEvery small business owner is eager to move up to the big leagues and take their enterprise to the next level. And this is a trait that successful small business owners share: the...
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