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As we’re approaching the end of 2020, businesses big and small are trying to get a leg up from the competition through new campaigns and marketing strategies. And if you plan to...
Granny Bird, Forgetful Jones, and Slimey the Worm are Sesame Street characters that share one thing in common: they all have a special need, impairment, or disability. They...
Performing a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...
It wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...
Start-ups and small businesses are often too caught up in the technicalities of the business—customer acquisition, sales, overhead costs, product quality, the list goes on....
Marketing for the automotive industry has dramatically evolved. Not long ago, car buyers would need to go around town and visit a brick and mortar dealership to inquire about a...
Believe it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Marketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Digital marketing is essential when aiming to expand your business. When you’re just starting out or looking to gain a loyal following, your digital marketing efforts should...
You’ve just released your new product and are wondering why only a few customers share the same level of excitement as you do for the launch. This isn’t a rare occurrence....