What is the Buyer’s Journey?
The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...
Anissa MaligatDigital Marketing
Always-On: Marketing to Gen Z During COVID-19
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls...
Alvar Santos
Why Outsourcing Digital Marketing is a Good Idea
With the rise of social media and the accessibility of smartphones, digital marketing has become the gold standard when it comes to advertising. This form of marketing has become...
Anissa Maligat
How to Start an Online Dropshipping Business in 2021
To say that the prospect of starting a business is daunting would be an understatement. Spending your hard-earned money on a business that could fail is enough to prevent you from...
Alvar Santos
How Brands Are Using TikTok Videos for Successful Marketing
Your audience is already there. That’s one of the major reasons why marketers use social media to promote their brand and increase engagement. However, you need to adjust your...
Alvar Santos
How to Plan Your Magento Migration
E-commerce platforms have given businesses countless opportunities to sell their products and services online. Magento is one of them, which runs over 270,000 stores. Since its...
Leo Rogado
UX Tips to Drive Greater E-commerce Sales
Putting your business out in the online world takes lots of work. Online ads, website design, social media — all of these elements can help you reel customers in. However,...
Anissa Maligat
Google’s December Core Update: What We Know So Far
Seven months after its last core update, Google has rolled out a new algorithm update. The search giant announced the change on Twitter on December 3, 2020. Later today, we are...
Anissa Maligat
How to Prepare Your Business for Black Friday & Cyber Monday
The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenue. This year’s shopping season isn’t an exception, with...
Anissa Maligat
121 Digital Marketing Terms You Should Know
One thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, the heart of digital marketing...
Anissa MaligatReady for Liftoff
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