COVID-19 Business Continuity Insights and Digital Marketing Tips
E-commerce platforms have given businesses countless opportunities to sell their products and services online. Magento is one of them, which runs over 270,000 stores. Since its...
E-commerce platforms have given businesses countless opportunities to sell their products and services online. Magento is one of them, which runs over 270,000 stores. Since its first release, the software has successfully grown into a robust platform thanks to its speedy updates, security patches, and fixes. Now, Magento has beefed up its technology with Magento 2 — the platform’s newest generation.
Magento 2 first rolled out in November 2015, with many online stores flocking to the platform since its release. The platform features notable enhancements to its framework, specifically in areas like security, usability, and performance.
With Magento 2 offering a better experience than Magento 1, upgrading is much more important now. Magento 1 support ended on June 30, 2020, which means that retailers won’t get new updates or security patches for the platform. If you’re considering moving from Magento 1 to Magento 2, here’s how you can prepare for migration.
First off, Magento 2 gives small and big retailers a new and scalable system, with unparalleled flexibility and customization. The platform’s servers are also much quicker at fulfilling requests, leading to more orders processed per hour. In turn, customers can shop stress-free.
Magento 2 gives you many new features, as well. Let’s take a look at some of them:
And along with server responsiveness, Magento 2 has improved software speed and performance. These improvements make Magento 2 stores 20% quicker than Magento 1 websites.
Security is worth considering, too. Like we’ve mentioned, Adobe won’t be releasing new security patches for Magento 1. Sticking to Magento 1 means that you’re exposing your customer data to vulnerabilities like security breaches.
Lastly, your business will be less competitive when it stays on Magento 1. Magento 2 offers newer features that can help you keep up with (and surpass) your competitors.
At this point, you might have your sights set on a Magento 2 migration. But before migrating, it’s important to understand the platform’s technical features. Creating a strategy isn’t enough to switch platforms — you’ll need to know your way around Magento 2.
This all starts by carefully assessing Magento 2’s architecture. After all, Magento 2’s platform has a different architecture than its predecessor. You and your website’s developers can make sure that everything is integrated when you know Magento 2’s framework and system. Sticking to this approach applies to building the website and migrating its data.
Beyond a meticulous look at the Magento 2 framework, assessing your business is also paramount. As yourself these questions as you get ready to migrate:
Once you’ve taken a closer look at your business needs, it’s time to plan your Magento migration. Here’s how you can prepare for the switch.
Start by defining what your store’s requirements are. With a well-defined list, you can ensure a smoother transition to Magento 2.
Prioritize user expectations and don’t forget to incorporate them in your migration plan. More importantly, you should consider the following requirements:
Getting your business ready for Magento 2 migration also involves assessing your Magento 1 website. Ask yourself these questions:
When it comes to Magento migration, concerns over low traffic are a common problem. To avoid this, make sure you assess your site’s technical SEO. Here’s how:
All of these tasks are essential to your SEO migration plan and they help ensure a hassle-free switch to Magento 2.
Your Magento store’s capacity all boils down to more hardware or a more advanced platform. That said, make the most out of this phase in your Magento 2 migration plan by considering whether you’re in need of any critical adjustments.
A “user story” reflects a user’s specific goal. In the case of your online store, that goal would be to get customers to buy your products. If your migration requirements have already been defined, build your user stories around them. You can ask for help from your project manager and business analyst.
For multiple user stories, you can create a user story map to help you meet major platform requirements. Furthermore, user story maps help keep everyone in the know about your Magento 2 migration since they cover teams and operations.
The best part comes after figuring out what your Magento 2 site needs: preparing for migration. At this point, you’ll need to build your E-commerce website and get the Magento 2 software.
Magento recommends performing your migration during the testing phase. Here’s how you can test your migration process:
Is your new store ready to go? Follow the steps below to start your Magento 2 migration.
After migrating your online store and updating its data, your store is ready to go live. Follow these steps:
Migrating to Magento 2 can be challenging. But with a robust Magento migration plan, you can leap over these hurdles and give your online store a competitive advantage. That said, working with Magento web development experts will help you get your site ready for migration, and eventually, growth.
Hit your targets and drive your sales up. Start your Magento 2 migration with Growth Rocket today.
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