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Always-On: Capturing the Hearts & Minds of Generation Z

By | August 16, 2019

Picture this scenario:   Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls down her feed, a notification pops up, inviting her to an event nearby. It catches her attention. Of course, it does: the platform already […]

The Ultimate Roundup of Online Copywriting Tips

By | August 9, 2019

In today’s world of short attention spans, it pays for marketers to think beyond the click.    Clicking and reading are, after all, two different things. Data shows that 55% of all page views receive less than 15 seconds of attention. Just like time, attention is finite. As a metric, it correlates with creating quality […]

Ecommerce Web Design 101: A Guide to Creating a Memorable Shopping Experience

By | August 2, 2019

It’s hard to imagine life without the internet. From accomplishing various tasks to indulging in entertaining material, the global network has undoubtedly dominated a huge portion of our everyday. Since it became available for commercial use in 1991, the internet has served home for various businesses of different kinds and sizes.    Today, ecommerce is […]

Advocacy

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Planting the Seeds of Education for a Brighter Tomorrow in the Philippines

By | December 8, 2015

While donations and other means of financial support can make a difference in the lives of children in need, what’s more meaningful and worthwhile is taking the time to spread happiness to the young ones and motivate them to study hard. This was experienced firsthand by Growth Rocket team members who recently visited a public elementary school in Caloocan, a city in northern Manila, Philippines.

Every step counts no matter how small we think it is

By | June 22, 2015

Growth Rocket prides itself in investing heavily on our team— From making sure our team members have everything they need to deliver brilliance through our work to arming them with the training, knowledge and thought leadership to keep them consistently on top of their game—Growth Rocket does it all and we are all aware of how […]

Digital Marketing

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Always-On: Capturing the Hearts & Minds of Generation Z

By | August 16, 2019

Picture this scenario:   Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls down her feed, a notification pops up, inviting her to an event nearby. It catches her attention. Of course, it does: the platform already […]

The Ultimate Roundup of Online Copywriting Tips

By | August 9, 2019

In today’s world of short attention spans, it pays for marketers to think beyond the click.    Clicking and reading are, after all, two different things. Data shows that 55% of all page views receive less than 15 seconds of attention. Just like time, attention is finite. As a metric, it correlates with creating quality […]

Link Building 101: White Hat Ways to Make a Mark Online [Infographic]

By | July 26, 2019

Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal.    Acquiring high-quality links is one of Google’s primary ranking factors. But the process of obtaining these links have changed in the past few years. Our days […]

Email Marketing

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6 Foolproof Strategies for Higher Email Open Rates

By | November 5, 2018

With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound marketing, still thinks so. In fact, they consider 2018 to be a great time for email marketing because of the developments that occurred in the first half […]

Inside Growth Rocket

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Rocketeer Reflections: Why I Became a Developer

By | November 26, 2018

To succeed in today’s wired world, businesses and professionals need to maintain a website. Maintaining a viable website will help companies generate more business, convert leads and prospects into customers, and deliver strong marketing messages.   In order to capture the attention of your target market, you’ll need the expertise of a web developer. A […]

Rocketeer Reflections: How Music School Prepared Me to Be a Writer

By | October 1, 2018

Before I became a writer, I wanted to be a singer and lyricist whose words and music would touch the lives of anyone who hears them. So a decade ago, I entered music school.   Here, I learned a plethora of instruments from different parts of the world and got immersed in all kinds of […]

SEO

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Link Building 101: White Hat Ways to Make a Mark Online [Infographic]

By | July 26, 2019

Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal.    Acquiring high-quality links is one of Google’s primary ranking factors. But the process of obtaining these links have changed in the past few years. Our days […]

Optimizing for Google Featured Snippets: A Definitive Guide

By | June 13, 2019

The SEO world has been asking the same question for ages: how do you get to the top of a search engine results page?   There’s no magic wand that guarantees your rise to the top of the SERPs. Getting there takes time and practice. In a nutshell, boosting your search ranking involves building a […]

#AskUsAnything: How Long Does it Take to See Results with SEO?

By | January 7, 2019

People ask many SEO-related questions—and one of the most challenging to answer is  “How long does it take to see results with SEO?”   The short answer is, it depends on a number of factors.   A large number of variables will play a role in the success of your optimization efforts, as well as the […]

User Experience

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Ecommerce Web Design 101: A Guide to Creating a Memorable Shopping Experience

By | August 2, 2019

It’s hard to imagine life without the internet. From accomplishing various tasks to indulging in entertaining material, the global network has undoubtedly dominated a huge portion of our everyday. Since it became available for commercial use in 1991, the internet has served home for various businesses of different kinds and sizes.    Today, ecommerce is […]

Storytelling & UX: How to Improve User Experience by Telling a Story

By | November 12, 2018

The goal of user experience design is to create an efficient and pleasant online experience for users. Every brand has a story to tell—and that story can be told through compelling content and strategic UX design.   Just like the stories we read in fairy tale books and epic novels, a UX story should have […]

Top 7 UX Design Principles

By | October 22, 2018

Consumers enjoy using products that are well-designed and highly functional. Whether it’s a digital interface, such as a website or app, or a physical product, like a smartwatch or espresso machine, products that can be easily manipulated provide the best user experience.   In order to create digital interfaces that allow users to perform tasks […]