Rocket Fuel


The Growth Rocket Blog

Latest Articles

Developing Buyer Personas for Your Business

By | December 10, 2018

Before diving into paid advertising and content marketing, you need to develop a strong understanding of your buyers. Knowing who buys your products and why will help you maximize on your advertising return-on-investment (ROI) and produce content that really resonates with your target audience.   To gain a deeper understanding of your core customer segments, […]

ROPO: Bridging the Online-Offline Retail Gap

By | December 3, 2018

While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and mortar stores. Known as “research online, purchase offline” (ROPO), or “research online, buy offline” (ROBO), consumers who engage in this habit consult e-commerce websites and […]

Rocketeer Reflections: Why I Became a Developer

By | November 26, 2018

To succeed in today’s wired world, businesses and professionals need to maintain a website. Maintaining a viable website will help companies generate more business, convert leads and prospects into customers, and deliver strong marketing messages.   In order to capture the attention of your target market, you’ll need the expertise of a web developer. A […]

Advocacy

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Planting the Seeds of Education for a Brighter Tomorrow in the Philippines

By | December 8, 2015

While donations and other means of financial support can make a difference in the lives of children in need, what’s more meaningful and worthwhile is taking the time to spread happiness to the young ones and motivate them to study hard. This was experienced firsthand by Growth Rocket team members who recently visited a public elementary school in Caloocan, a city in northern Manila, Philippines.

Every step counts no matter how small we think it is

By | June 22, 2015

Growth Rocket prides itself in investing heavily on our team— From making sure our team members have everything they need to deliver brilliance through our work to arming them with the training, knowledge and thought leadership to keep them consistently on top of their game—Growth Rocket does it all and we are all aware of how […]

Digital Marketing

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Developing Buyer Personas for Your Business

By | December 10, 2018

Before diving into paid advertising and content marketing, you need to develop a strong understanding of your buyers. Knowing who buys your products and why will help you maximize on your advertising return-on-investment (ROI) and produce content that really resonates with your target audience.   To gain a deeper understanding of your core customer segments, […]

ROPO: Bridging the Online-Offline Retail Gap

By | December 3, 2018

While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and mortar stores. Known as “research online, purchase offline” (ROPO), or “research online, buy offline” (ROBO), consumers who engage in this habit consult e-commerce websites and […]

#AskUsAnything: How Can I Prepare My Business for Black Friday & Cyber Monday?

By | November 19, 2018

The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenues. In 2017, Black Friday and Cyber Monday garnered 7.9 billion dollars in sales—an 18 percent increase from 2016. The average person, meanwhile, spends nearly $300 dollars over Thanksgiving weekend.   With so much at stake, businesses will […]

Email Marketing

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6 Foolproof Strategies for Higher Email Open Rates

By | November 5, 2018

With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound marketing, still thinks so. In fact, they consider 2018 to be a great time for email marketing because of the developments that occurred in the first half […]

Inside Growth Rocket

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Rocketeer Reflections: Why I Became a Developer

By | November 26, 2018

To succeed in today’s wired world, businesses and professionals need to maintain a website. Maintaining a viable website will help companies generate more business, convert leads and prospects into customers, and deliver strong marketing messages.   In order to capture the attention of your target market, you’ll need the expertise of a web developer. A […]

Rocketeer Reflections: How Music School Prepared Me to Be a Writer

By | October 1, 2018

Before I became a writer, I wanted to be a singer and lyricist whose words and music would touch the lives of anyone who hears them. So a decade ago, I entered music school.   Here, I learned a plethora of instruments from different parts of the world and got immersed in all kinds of […]

SEO

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Mobile-First Indexing: What You Need to Know

By | October 14, 2018

Historically, Google Search primarily crawled, indexed, and ranked the desktop version of a web page’s content when evaluating the relevance of a page to a user’s query. However, since the majority of users now access Google on mobile devices, Google announced in late 2016 that they would start rolling out “mobile-first indexing”. Once fully implemented, […]

Keyword Research: An Essential Part of SEO

By | September 24, 2018

It’s the year 2018 and there’s obviously no slowing down with our use of the Internet. We proudly live in the age of information and social media, giving us unrestricted access to massive amounts of information. As a result, we have also grown increasingly dependent on the Internet for much of our personal, social, educational, […]

Going Glocal: A Quick Guide for Small Businesses

By | September 10, 2018

Glocalization is not a new concept. This marketing term, a portmanteau of global and local, is the practice of blending global and local marketing techniques and strategies in order to create an internationally recognizable brand that remains accessible and relatable to local consumers. This also means the creation or adaptation of products or services for […]

User Experience

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Storytelling & UX: How to Improve User Experience by Telling a Story

By | November 12, 2018

The goal of user experience design is to create an efficient and pleasant online experience for users. Every brand has a story to tell—and that story can be told through compelling content and strategic UX design.   Just like the stories we read in fairy tale books and epic novels, a UX story should have […]

Top 7 UX Design Principles

By | October 22, 2018

Consumers enjoy using products that are well-designed and highly functional. Whether it’s a digital interface, such as a website or app, or a physical product, like a smartwatch or espresso machine, products that can be easily manipulated provide the best user experience.   In order to create digital interfaces that allow users to perform tasks […]