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Always-On: Capturing the Hearts & Minds of Generation Z
Iss BautistaPicture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
The Ultimate Roundup of Online Copywriting Tips
Fiona GurtizaIn today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of...
Read MoreEcommerce Web Design 101: A Guide to Creating a Memorable Shopping Experience
Jamie GonzalesIt’s hard to imagine life without the internet. From accomplishing various tasks to indulging in entertaining material, the global network has undoubtedly dominated a huge...
Read MoreLink Building 101: White Hat Ways to Make a Mark Online [Infographic]
Fiona GurtizaLink building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring...
Read MoreChatbots and the Future of Conversational Marketing
Jamie GonzalesChatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a...
Read MoreFunnel Vs. Flywheel: Which model is right for your business?
Iss BautistaIf you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...
Read MoreHow to Create a Social Media Marketing Plan
Fiona GurtizaSocial media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within...
Read More80 Digital Marketing Terms You Should Know
Rafael VillanuevaOne thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, digital marketing is simply...
Read MoreDigital Marketing 101: What Every Business Owner Should Know
Fiona GurtizaIn today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective...
Read MoreOptimizing for Google Featured Snippets: A Definitive Guide
Fiona GurtizaThe SEO world has been asking the same question for ages: how do you get to the top of a search engine results page? There’s no magic wand that guarantees your rise to the top...
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