Voice Search: Mapping the Next Frontier for Digital Marketing

It wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...

The Ultimate Roundup of Online Copywriting Tips

Fiona Gurtiza

In today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of...

Link Building 101: White Hat Ways to Make a Mark Online [Infographic]

Fiona Gurtiza

Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring...

How to Create a Social Media Marketing Plan

Fiona Gurtiza

Social media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within...

Digital Marketing 101: What Every Business Owner Should Know

Fiona Gurtiza

In today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective...

Optimizing for Google Featured Snippets: A Definitive Guide

Fiona Gurtiza

The SEO world has been asking the same question for ages: how do you get to the top of a search engine results page? There’s no magic wand that guarantees your rise to the top...