Fiona Gurtiza
Fiona is a writer, editor, and performance poet. When she isn't writing or preparing for her next poetry gig, she's advocating for LGBTQ+ equality and mental health awareness.
Why Brands Should Embrace Inclusive Web Design
Fiona GurtizaGranny Bird, Forgetful Jones, and Slimey the Worm are Sesame Street characters that share one thing in common: they all have a special need, impairment, or disability. They...
Read MoreVoice Search: Mapping the Next Frontier for Digital Marketing
Fiona GurtizaIt wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...
Read MoreThe Ultimate Roundup of Online Copywriting Tips
Fiona GurtizaIn today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of...
Read MoreLink Building 101: White Hat Ways to Make a Mark Online [Infographic]
Fiona GurtizaLink building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring...
Read MoreHow to Create a Social Media Marketing Plan
Fiona GurtizaSocial media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within...
Read MoreDigital Marketing 101: What Every Business Owner Should Know
Fiona GurtizaIn today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective...
Read MoreOptimizing for Google Featured Snippets: A Definitive Guide
Fiona GurtizaThe SEO world has been asking the same question for ages: how do you get to the top of a search engine results page? There’s no magic wand that guarantees your rise to the top...
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