It’s nothing new for Google to make ranking signal updates. Behold its latest development: passage ranking or indexing. So what exactly is the new Google passage ranking?...
In November 2020, Google announced that Core Web Vitals would become an official ranking signal in May 2021. We're announcing that page experience ranking signals for Google...
Seven months after its last core update, Google has rolled out a new algorithm update. The search giant announced the change on Twitter on December 3, 2020. Later today, we are...
Reporting metrics is an essential step when crafting a marketing strategy. However, this task can get challenging when your data’s all over the place. You’ll need organized...
Many factors play key roles in a website’s search engine ranking, including keywords and backlinks. But a site structure that makes crawls simpler for search engine bots is also...
It is a truth universally acknowledged that any business that wishes to succeed is in need of SEO. Consider this: any person faced with a problem often turns to Google for the...
On August 10, 2020, Google was hit by a massive glitch that disrupted search results for hours. Casey Markee, who runs SEO consulting firm Media Wyse, took to Twitter after...
A healthy amount of competition can bring out the best in people. The thought of winning or losing can give you enough endurance to last the entire match or the confidence we...
Performing a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...
Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal. Acquiring...