Always-On: Marketing to Gen Z During COVID-19
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls...
Alvar SantosBusiness Process
Funnel Vs. Flywheel: Which model is right for your business?
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...
Alvar SantosReady for Liftoff
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