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11 Clever Fall Marketing Ideas to Engage with Your Audience

Anissa Maligat

What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a...

Why Your Approach to Social Media Needs to Change: 15 Helpful Hacks in 2021

Anissa Maligat

Social media management has gone through significant changes throughout the COVID-19 crisis and the increase in online business. For instance, findings from The CMO Survey’s 2020...

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24 Best Digital Marketing Tools for Small Businesses

Anissa Maligat

If you’re a small business looking to expand, you’ll need to go beyond simply getting customers through your door. Real business growth takes place when you reach out to the...

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What is the Buyer’s Journey?

Anissa Maligat

The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...

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Guest Blogging Opportunities in 2021: What’s Changed?

Anissa Maligat

Online selling is thriving in the new normal. Brands that offer engaging online experiences that can replicate in-store purchases have the power to win over even the most finicky...

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10 Foolproof Strategies for Higher Email Open Rates

Anissa Maligat

With online channels like social media on the rise, you might have asked yourself at some point: “Is email marketing still useful?” The short answer is yes. While some...

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Improve Your Bottom Line with Successful A/B Testing

Fiona Gurtiza

Successful online marketing requires experimentation. You’ll need to get a pulse from your audience and figure out what type of content they’ll be more receptive to.  And...

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How to Get Backlinks: Helpful Strategies in 2021

Fiona Gurtiza

There are so many factors to consider when you’re driving greater traffic to your site. Great UI, smooth UX, engaging content, and blazing fast site load speeds — these are all...

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Always-On: Marketing to Gen Z During COVID-19

Iss Bautista

Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...

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Meet Page Experience, Google’s New Algorithm Update

Anissa Maligat

Last May, Google announced a new algorithm update that focuses on webpage experience. The new ranking signal looks at the quality of your website’s user experience. But what does...

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