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Stay on the right path with help from the experts. Get insider tips, guides, and resources on everything digital.

How to Prepare Your Business for Black Friday & Cyber Monday

Anissa Maligat

The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenue. This year’s shopping season isn’t an exception, with...

121 Digital Marketing Terms You Should Know

Anissa Maligat

One thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, the heart of digital marketing...

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Making the Most of Screaming Frog’s Features in 2020

Josh Evora

Many factors play key roles in a website’s search engine ranking, including keywords and backlinks. But a site structure that makes crawls simpler for search engine bots is also...

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Creating a Custom Storefront on Facebook Shops

Anissa Maligat

Engaging with your target market on different social media platforms makes your business successful. Facebook is an excellent place to start since it has over 2.6 billion active...

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Irresistible Lead Magnet Ideas to Grow Your Email Subscriber List

Anissa Maligat

Obtaining a customer’s email address allows marketers to start nurturing leads and send targeted content to recipients. By starting an email campaign, you can gradually move more...

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Search Simplified: A Complete Guide to SEO [2020]

Fiona Gurtiza

It is a truth universally acknowledged that any business that wishes to succeed is in need of SEO. Consider this: any person faced with a problem often turns to Google for the...

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Google’s Latest Indexing Glitch: How & Why It Happened

Fiona Gurtiza

On August 10, 2020, Google was hit by a massive glitch that disrupted search results for hours.  Casey Markee, who runs SEO consulting firm Media Wyse, took to Twitter after...

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How to Design an Effective Landing Page

Aviana Rogado

A lot of brands complain about low conversion rates. What these people fail to realize is that capturing targeted leads all boils down to designing a landing page that conveys...

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Is AI the Future of Digital Marketing

Fiona Gurtiza

We’re advancing into a new age of artificial intelligence (AI), but humans have long been dreaming about the possibilities of AI for a lot longer than most people...

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A Closer Look at Client-Side & Server-Side Rendering

Fiona Gurtiza

Every developer is familiar with the age-old dilemma: should I render a site from the client-side or the server-side? Since the invention of search engines, the conventional...

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