Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.
As we’re approaching the end of 2020, businesses big and small are trying to get a leg up from the competition through new campaigns and marketing strategies. And if you plan to...
Performing a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...
Believe it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Marketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Most digital agencies have mediocre websites. And we can’t blame them. They’d rather spend their time and energy on making clients happy, the same way most architects take...
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...