Iss Bautista
Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.
All You Need to Know About the Google BERT Update
Iss BautistaPerforming a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...
Read More14 Google Ads Tips to Maximize Seasonal Shopping
Iss BautistaBelieve it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Read MoreContinuous Testing is the Key to Effective Omnichannel Marketing
Iss BautistaMarketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Read MoreBehind Growth Rocket’s New Look
Iss BautistaMost digital agencies have mediocre websites. And we can’t blame them. They’d rather spend their time and energy on making clients happy, the same way most architects take...
Read MoreAlways-On: Capturing the Hearts & Minds of Generation Z
Iss BautistaPicture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
Read MoreFunnel Vs. Flywheel: Which model is right for your business?
Iss BautistaIf you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving...
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