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Iss Bautista

Iss Bautista

Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.

14 Crucial Branding Mistakes to Avoid

Iss Bautista

If you’re a start-up or small business, you might be caught up with customer acquisition, sales, overhead costs, and other technicalities. As a result, you may end up putting...

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Always-On: Marketing to Gen Z During COVID-19

Iss Bautista

Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...

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How Brands Are Using TikTok Videos for Successful Marketing

Iss Bautista

Your audience is already there. That’s one of the major reasons why marketers use social media to promote their brand and increase engagement. However, you need to adjust your...

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How to Write Product Descriptions that Sell

Iss Bautista

In case you missed it, e-commerce businesses have seen a massive spike in sales and traffic over the past couple of months. And that’s because people forced to stay at home due...

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How Brands Are Responding to COVID-19

Iss Bautista

The past couple of months have shown us that everything can change in the blink of an eye. Healthcare systems, private sectors, and governments worldwide are still struggling to...

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The Ultimate Guide to Facebook App Install Ads

Iss Bautista

If you’re looking to increase your business growth online, chances are you’ve read about apps and how amazing they are at driving up sales. Not only do they get your products...

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Growth Rocket Management Retreat: Building a Winning Team

Iss Bautista

A decade ago, the word manager would conjure up an image of an intimidating authoritarian figure who has your entire career in the palm of her hand. But the waves of change that...

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State of Digital Marketing: Big Trends to Expect in 2020

Iss Bautista

As we’re approaching the end of 2020, businesses big and small are trying to get a leg up from the competition through new campaigns and marketing strategies. And if you plan to...

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All You Need to Know About the Google BERT Update

Iss Bautista

Performing a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...

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14 Google Ads Tips to Maximize Seasonal Shopping

Iss Bautista

Believe it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...

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