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Meet Page Experience, Google’s New Algorithm Update

Anissa Maligat

Last May, Google announced a new algorithm update that focuses on webpage experience. The new ranking signal looks at the quality of your website’s user experience. But what does...

A Quick Look at the New Google Passage Ranking

Fiona Gurtiza

It’s nothing new for Google to make ranking signal updates. Behold its latest development: passage ranking or indexing. So what exactly is the new Google passage ranking?...

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Core Web Vitals: A Closer Look at Google’s New Ranking Factor

Fiona Gurtiza

In November 2020, Google announced that Core Web Vitals would become an official ranking signal in May 2021. We're announcing that page experience ranking signals for Google...

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Google’s December Core Update: What We Know So Far

Anissa Maligat

Seven months after its last core update, Google has rolled out a new algorithm update. The search giant announced the change on Twitter on December 3, 2020. Later today, we are...

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Data Analysis Made Easy: Must-Know Excel Hacks for SEO

Anissa Maligat

Reporting metrics is an essential step when crafting a marketing strategy. However, this task can get challenging when your data’s all over the place. You’ll need organized...

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Making the Most of Screaming Frog’s Features in 2020

Josh Evora

Many factors play key roles in a website’s search engine ranking, including keywords and backlinks. But a site structure that makes crawls simpler for search engine bots is also...

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Search Simplified: A Complete Guide to SEO [2020]

Fiona Gurtiza

It is a truth universally acknowledged that any business that wishes to succeed is in need of SEO. Consider this: any person faced with a problem often turns to Google for the...

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Google’s Latest Indexing Glitch: How & Why It Happened

Fiona Gurtiza

On August 10, 2020, Google was hit by a massive glitch that disrupted search results for hours.  Casey Markee, who runs SEO consulting firm Media Wyse, took to Twitter after...

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It’s Not Your Site, It’s Your Competitors: How to do Better SEO Competitor Analysis in 2020

Fiona Gurtiza

A healthy amount of competition can bring out the best in people. The thought of winning or losing can give you enough endurance to last the entire match or the confidence we...

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All You Need to Know About the Google BERT Update

Josh Evora

Performing a Google query has become second nature to us digital natives. It’s become the starting point for many activities online and even offline. Whether you’re looking for...

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