Implementing an effective SEO strategy can help your firm:
Nowadays, people look for construction companies online before contacting them. The more visible you are on online search results, the more business opportunities you get.
Moreover, strong SEO strategies boost your rankings for your target keywords. With high rankings, you become more visible to searchers.
When your website shows your expertise and successful projects well, it’ll make you a trusted choice for prospective clients.
You can build credibility while improving your search rankings through unique, valuable content and technical SEO. Website content answers your ideal client’s questions, whereas technical SEO helps your site deliver a seamless user experience.
SEO for construction companies revolves around a firm’s ideal client. This can be an individual, a family, or a business. Many SEO strategies attract specific audiences by using relevant keywords in content, building brand citations (mentions), or posting content on other industry-related websites.
Ultimately, these techniques can drive your website traffic and turn visitors into clients.
As SEO for engineering and construction firms increases your visibility on search engines, it can bring qualified leads to your website. A well-optimized website ranks higher for its target keywords, increasing the chances of people visiting it from search results. In turn, your firm generates more leads.
Your company can achieve its business goals with expert construction SEO services supporting your online marketing efforts. As the following statistics show, these services have helped businesses generate consistent leads and grow their bottom line.
Once Growth Rocket starts working with your business, it will investigate your history, ideal clients, competitors, and goals. These aspects of your operations will inform our data-driven SEO strategy, which we will refine.
When looking for construction companies online, your ideal clients want to find one on the first page of search engine results.
On-page SEO ensures people see your website immediately and click on it to learn more about your firm. It’s about targeting the right keywords and delivering the best user experience to attract and convert qualified leads.
Every day, people type different questions into Google’s search box, hoping to find answers after hitting enter.
By creating content focused on queries relevant to your business, you address the pain points of your prospective clients and gain their trust. Our SEO and content specialists will choose the best keywords and produce or optimize your content to engage your audience.
Growing your online presence takes more than optimizing your website for search engine results. With off-page SEO, we’ll introduce your company to people browsing industry-related websites and other online listing platforms. We can even use strategies such as link building to help you rank on search engines and build your website’s credibility.
We devise and implement SEO strategies that meet each client’s needs. Our construction SEO services include the following:
This lifestyle app with a strong reach in Metro Manila leveraged Facebook Ads to propel its customer acquisition and retention efforts. Growth Rocket combined localization and hyper-targeting to drive a significant boost in app installs and usage at lower costs.
StoreHub, a leading retail operating system for SME’s across Southeast Asia, partnered with Growth Rocket to cement its presence in the Philippines. Through Facebook and Google Advertising, the team was able to ramp up the brand’s lead acquisition and regional penetration. The collaboration has led to meaningful bottom-line results since the engagement kicked off in July 2019.
Tenderbites, a meat retailing enterprise, teamed up with Growth Rocket to expand customer reach and ramp up conversions. Through Facebook and Google advertising, we drove a significant boost in conversions and generated greater customer retention.
Anotoys partnered with Growth Rocket with the goal to embed the brand in the local premium toy collectibles market. Our team used a suite of customer acquisition strategies, including Facebook Ads, Google Ads, SEO, e-commerce web development, and content marketing to drive conversions and boost revenue.
Lick Sleeve offers a safe and comfortable leg protection device for dogs recovering from a leg injury. The brand wanted to expand its reach by targeting relevant markets with high purchase intent. Growth Rocket helped boost net revenue and transactions through data-driven, customer-centric, and cost-efficient search campaigns.
An SEO strategy for construction companies usually includes the following tactics:
Most of these tactics can help your firm acquire and convert leads.
Local SEO for a construction company targets location-based keywords. You can optimize your content for these queries to attract potential clients. For example, a location page can have a keyword like “construction firm in (location).”
Moreover, local SEO can involve Google Business Profile management, citation building, and customer reviews. They work to increase your visibility.
Yes, construction companies need link building. This tactic can make your website more credible and help you outrank your competitors. You can gain backlinks from online directories, local business listings, and industry-related websites.
Your firm should target keywords related to its services and location. Examples of these queries include:
Besides industry-related keywords, it’s also best to target long-tail keywords. They’re ideal for content focused on people’s questions about your expertise.
You can see results from construction SEO services within three to six months. However, some firms can improve after a year or longer.
The time it takes for SEO to work varies depending on several factors, including your website history and competition. Consistency delivers the best results for your business.
Many businesses overlook audits when implementing local SEO strategies. Our quick guide covers the basics of local SEO audits, from their definition to the best time to perform one.
While local and organic SEO can help your business reach its ideal customer, they work differently. We touch on their key differences in our latest blog post.
Internal links help with SEO and user experience, but too many can harm both. We’ve determined the optimal number of internal links a website should have.
Video media has evolved over the years, going beyond the TV screen and making its way into the Internet. Visit any website, and you’re bound to see video ads, interactive clips, and promotional videos from new and established brands.
Dig deep into video’s rise in marketing and ads. Subscribe to the Rocket Fuel blog and get our free guide to video marketing.