Network of Chiropractic & Rehabilitation Clinics in the US
Success Story
Bringing patient education front-and-center with informational & keyword-optimized content
A network of chiropractic and physical therapy clinics wanted to build a distinct brand identity to increase site traffic. The client reached out to Growth Rocket and we rebuilt their blog from scratch and implemented a site-wide on-page content optimization strategy. We recorded a 5,420% improvement in organic traffic and obtained 2,027 dofollow links over a seven-month engagement period.
Products & Strategy
- 01On-page blogging
- 02Parent & service page creation
- 03Location page creation
- 04Content ideation
- 05Continuous on-site optimization
- 5,420%
- improvement in organic blog traffic
- 2,027%
- dofollow links
01Their Story
Empowering patients to live happier, healthy lifestyles
The client offers top-quality chiropractic services and adjustments, rehabilitation, and special treatments. As a network of chiropractic and physical therapy clinics, the client caters to customers from various states, including Arizona, Minnesota, Texas, New Jersey, and more.
Its holistic approach to treatment aims to restore range of movement and improve a person’s quality of life. Every patient can count on a well-rounded experience that addresses their social, emotional, and physical needs.
02Their Goal
Increasing organic site traffic & positioning the client as a resource for patient education
After conducting an audit of the client’s website and competitive landscape, we proposed refreshing the blog ideation process, lengthening and re-optimizing existing content, and creating a new blog. Crafting well-optimized content would help improve the site’s SERP rankings and provide visitors with relevant and useful info, which Google values the most.
03Growth Rocket's Solution
In-depth keyword research
Our goal was to improve the site’s DA score with well-researched blog posts. We wanted the client to rank for informational keywords (i.e. “What is fibromyalgia?”) so we performed keyword research to identify high-value search terms related to musculoskeletal conditions or treatment.
04Growth Rocket's Solution
Content ideation
We refreshed the client’s blog ideation process and produced a monthly blog calendar with evergreen and seasonal topics. Even though the client’s site content was scarce, we used it as a springboard to implement the Topic Cluster Model for pillar content and topic clusters.
05Growth Rocket's Solution
On-page blogging
Every month, we published high-value, well-researched, and keyword-optimized blog posts. Creating media-rich and substantive blogs gave the client’s website a leg up in search visibility improved their overall SERP rankings.
06Growth Rocket's Solution
Location page optimization
We optimized location pages by incorporating long-tail, location-specific search terms into the site content. Seamlessly including these keywords into the website copy helped rank the pages for relevance and helped funnel visitors into other relevant pages on the client’s website.
07Growth Rocket's Solution
Continuous content optimization
Apart from breathing new life into the blog, we created a mix of on-brand and tangential content to diversify the client’s dofollow link portfolio. We reoptimized existing content to position the brand as a source of educational content. Our goal was to make our content relatable to patients who experience pain symptoms or problems with range of movement.
Their Success What results did our efforts drive?
The impact of our content strategy is shown in the graph, which illustrates a positive trend for organic users over a 7-month period. Producing monthly content for location and service pages helped improve the site’s organic traffic by 5,420%. By diversifying the client’s content assets and producing consistent, high-value content, we were able to obtain 2,027 dofollow links. Further data shows consistent organic user improvement over a 12-month period for the brand’s location pages (red line graph).
- 5,420% improvement in organic traffic
- 2,027 dofollow links
