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How AI Agents Are Reshaping Customer Acquisition

Mike Villar

AI agents are not just automating tasks—they're fundamentally transforming the way businesses acquire customers. From predictive lead scoring to hyper-personalized engagement, AI-driven customer acquisition is reshaping the funnel using data, generative learning, and intent signals. Startups and enterprise brands alike must adopt proactive AI SEO strategies, reimagine their site architecture, and integrate intelligent agents into their acquisition stack or risk being outpaced by data-native competitors.

Is Your SEO Strategy Ready for the AI Shift?

Mike Villar

Key takeaway: AI is rapidly redefining modern SEO, from generative search to crawl behavior. Startups and scale-ups must move beyond traditional playbooks and tap into AI-driven...

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The Hidden Power of Generative Engine Optimization for eCommerce

Mike Villar

The Hidden Power of Generative Engine Optimization for eCommerce Key takeaway: Generative Engine Optimization is quietly becoming the most effective strategy for future-proofing...

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Hiring a Fractional CMO is the Smartest Growth Move You Haven’t Made

Mike Villar

Key takeaway Hiring a Fractional CMO unlocks executive-level marketing expertise without the cost and rigidity of a full-time hire. In today’s rapidly shifting digital...

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Modern SEO Isn’t Just About Keywords—It’s About Architecture

Mike Villar

Key takeaway Modern SEO has transcended its keyword-centric origins. Today, achieving sustainable and scalable search performance requires an architectural mindset—one that...

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What is the Buyer’s Journey?

Anissa Maligat

The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...

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Always-On: Marketing to Gen Z During COVID-19

Iss Bautista

Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...

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Why Outsourcing Digital Marketing is a Good Idea

Anissa Maligat

With the rise of social media and the accessibility of smartphones, digital marketing has become the gold standard when it comes to advertising. This form of marketing has become...

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How to Prepare Your Business for Black Friday & Cyber Monday

Anissa Maligat

The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenue. This year’s shopping season isn’t an exception, with...

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State of Digital Marketing: Big Trends to Expect in 2020

Stefanie Siclot

As we’re approaching the end of 2020, businesses big and small are trying to get a leg up from the competition through new campaigns and marketing strategies. And if you plan to...

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