The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...
Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she...
With the rise of social media and the accessibility of smartphones, digital marketing has become the gold standard when it comes to advertising. This form of marketing has become...
The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenue. This year’s shopping season isn’t an exception, with...
As we’re approaching the end of 2020, businesses big and small are trying to get a leg up from the competition through new campaigns and marketing strategies. And if you plan to...
It wasn’t that long ago when Siri, a virtual personal assistant built into Apple iPhones, first came out in 2011. Back then, the voice assistant tool was just a cool tool that...
Start-ups and small businesses are often too caught up in the technicalities of the business—customer acquisition, sales, overhead costs, product quality, the list goes on....
Believe it or not, Q3 is coming to a close and Q4 is well on the horizon—jack-o'-lanterns, cornucopias, turkeys, Christmas bells, and all. In other words, ‘tis the season for...
Marketing is a mix of both art and science. But we’re here to talk about the latter. Science in marketing is not a new concept. In fact, it dates back to the 1920s when...
Digital marketing is essential when aiming to expand your business. When you’re just starting out or looking to gain a loyal following, your digital marketing efforts should...