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Why Speed to Content Matters More Than Ever in the AI Era

Mike Villar

Why Speed to Content Matters More Than Ever in the AI Era Let’s get one thing straight: quality content still reigns—no arguments there. But in the AI-driven content ecosystem...

The Future of Customer Acquisition in the World of AI

Mike Villar

The way brands acquire customers is evolving at a rapid pace, and AI is the catalyst. Direct-to-consumer (DTC) founders and growth marketers are witnessing a paradigm shift—from...

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Why Most Agencies Will Fail in the Post-AI Marketing Landscape

Mike Villar

Let’s not sugarcoat this—most traditional digital marketing agencies are on a slow march toward irrelevance. I’ve been in the agency game for over two decades. I’ve seen...

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The Basics of a Local SEO Audit: Everything You Should Know

Josh Evora

Many businesses overlook audits when implementing local SEO strategies. Our quick guide covers the basics of local SEO audits, from their definition to the best time to perform one.

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What is the Difference Between Local and Organic SEO?

Josh Evora

While local and organic SEO can help your business reach its ideal customer, they work differently. We touch on their key differences in our latest blog post.

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How Many Internal Links Should a Website Have?

Josh Evora

Internal links help with SEO and user experience, but too many can harm both. We’ve determined the optimal number of internal links a website should have.

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When Should You Outsource Backlink Building?

Josh Evora

Businesses can determine the right time to outsource backlink building by examining key indicators such as limited resources, gaps in technical expertise, and a competitive market. This way, they can seamlessly transition from in-house efforts to professional link-building services.

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Exploring AI-Assisted Search: What is Google’s SGE?

Mike Villar

Google introduced Search Generative Experience (now AI Overviews) in 2023. We discuss what this feature is and how to use it to succeed in online search.

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Keeping Content Fresh: A Closer Look at Content Decay

Amanda Bianca Co

Content decay is the gradual decline in organic traffic, engagement, and rankings of once-popular content. Businesses should conduct regular audits, update old content with fresh insights, optimize for new keywords, and enhance user experience to combat content decay. By proactively addressing content decay, brands can maximize the value of existing content and sustain strong search engine performance over time.

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Does ChatGPT-Generated Text Hurt Your SEO?

Amanda Bianca Co

AI is transforming the way marketers create, allowing them to produce compelling content with a few clicks. But will using ChatGPT-generated text hurt your site’s ranking?

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