Social media management has gone through significant changes throughout the COVID-19 crisis and the increase in online business. For instance, findings from The CMO Survey’s 2020...
The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations,...
With the rise of social media and the accessibility of smartphones, digital marketing has become the gold standard when it comes to advertising. This form of marketing has become...
In today’s world of short attention spans, it pays for marketers to think beyond the click. Clicking and reading are, after all, two different things. Data shows that 55% of...
The social media landscape has always been ever-changing. Facebook, Instagram, WhatsApp, and other social media platforms consistently introduce innovative features or affordances...
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If you want to succeed in content marketing today, you can’t get by with just a basic understanding of the discipline. There are many moving parts to oversee and practitioners...
While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and...
The goal of user experience design is to create an efficient and pleasant online experience for users. Every brand has a story to tell—and that story can be told through...
With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound...