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Futureproof Your eCommerce Stack with Headless Magento

Mike Villar

Key Takeaways Headless Magento architecture separates frontend presentation from backend commerce logic, enabling unprecedented flexibility and performance optimization...

Structuring Content for AI-Driven Visibility

Mike Villar

Key Takeaways AI-powered search systems like Google's Search Generative Experience are fundamentally reshaping how users discover and consume content online Modern search...

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How Performance Marketers Should Adapt to Generative Audiences

Mike Villar

Key Takeaways: Generative AI has fundamentally changed how audiences discover and consume content, requiring marketers to shift from traditional funnel thinking to dynamic,...

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Why Traditional SEO Fails in the Age of Zero-Click

Mike Villar

Key Takeaways Zero-click searches now account for over 65% of Google searches, fundamentally disrupting traditional SEO models that depend on clicks to drive traffic...

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How AI Search is Redefining the Marketing Funnel

Mike Villar

Key Takeaways: AI-powered search systems are fundamentally transforming how consumers discover and research products, moving from keyword matching to sophisticated intent...

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The Case for Owning Your Own Structured Data Schema

Mike Villar

Key Takeaways Custom schema markup gives brands direct control over how their content appears in search results, featured snippets, and AI-generated responses Structured...

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AI Search Optimization for eCommerce Brands

Mike Villar

Key Takeaways AI-powered search engines are fundamentally changing how consumers discover products, requiring eCommerce brands to shift from traditional SEO to comprehensive...

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How to Compete in a Zero-Click World: Structured Content and AEO Tactics

Mike Villar

Key Takeaways: Zero-click searches now account for nearly 65% of all Google queries, fundamentally reshaping how brands must approach SEO and digital visibility AI-powered...

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Clicks Are Dying—Why Impression-Based SEO Will Win

Mike Villar

Key Takeaways: Zero-click searches now account for over 65% of all Google searches, fundamentally changing how users consume information AI Overviews, featured snippets,...

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The True Cost of Ignoring Technical SEO

Mike Villar

Key takeaways Ignoring technical SEO undermines every investment you make in content, design, and paid traffic. Technical SEO is especially crucial for ecommerce...

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