English and Filipino
Mike Villar is a data-driven digital marketing and business intelligence executive with over a decade of experience scaling ecommerce brands and digital marketplaces. Guided by Lean principles, he has led teams in both startup environments and large-scale organizations, including a successful eight-year run as Marketing Director at US Auto Parts. As the co-founder and CEO of Growth Rocket, Mike brings a scientific, experiment-based approach to marketing, rooted in analytics, performance, and real-world results.
Since 2015, he has helped build Growth Rocket into a trusted digital agency, known for its strategic, test-and-learn mindset. In 2019, Mike was named a Growth Mentor at 500 Startups, a global leader in venture funding and acceleration, further validating his authority in the digital marketing space.
Mike’s expertise spans ecommerce, growth strategy, and team leadership. Outside of the data and dashboards, he’s a fan of graphic novels and comic books, finding creativity and inspiration in visual storytelling.
Key takeaways Ignoring technical SEO undermines every investment you make in content, design, and paid traffic. Technical SEO is especially crucial for ecommerce...
Key takeaway No amount of budget, AI tools, or performance marketing wizardry can overcome the fundamental issue of poor product-market fit. For both startups chasing scale and...
Key takeaway Most brands fail at scaling paid media because they misunderstand scaling velocity, lack cross-channel strategy cohesion, rely too heavily on short-term ROAS, and...