English and Filipino
Anissa is passionate about content and digital marketing. When she's not on duty as a web content writer, she likes spending time with her loved ones and fangirling over Korean pop singers.
Key takeaways Ignoring technical SEO undermines every investment you make in content, design, and paid traffic. Technical SEO is especially crucial for ecommerce...
Key takeaway No amount of budget, AI tools, or performance marketing wizardry can overcome the fundamental issue of poor product-market fit. For both startups chasing scale and...
Key takeaway Most brands fail at scaling paid media because they misunderstand scaling velocity, lack cross-channel strategy cohesion, rely too heavily on short-term ROAS, and...