English and Filipino
Alvar Aquilino B. Santos is Growth Rocket's Senior Content Development Manager, leading a dynamic team in crafting high-quality, data-driven content strategies. Since joining the company in 2018, Alvar has risen through the ranks, from junior editor to team leader, thanks to his expertise in SEO, AI-assisted writing workflows, and strategic content planning. He has overseen initiatives ranging from evergreen blog ideation to website optimization for niche brands like Anotoys Collectibles.
Certified in Google and HubSpot Marketing, Alvar champions research-backed storytelling and brand-aligned copy. He’s especially skilled at integrating tools like ChatGPT, Claude, and Gemini to streamline ideation, prompt engineering, and editing processes for clients across diverse industries.
Alvar is guided by collaboration, curiosity, and a commitment to writing content people actually want to read. Outside work, he’s a passionate coffee and craft beer enthusiast, toy collector, and budding street photographer.
Key Takeaways AI-powered search engines are fundamentally changing how consumers discover products, requiring eCommerce brands to shift from traditional SEO to comprehensive...
Key Takeaways: Zero-click searches now account for nearly 65% of all Google queries, fundamentally reshaping how brands must approach SEO and digital visibility AI-powered...
Key Takeaways: Zero-click searches now account for over 65% of all Google searches, fundamentally changing how users consume information AI Overviews, featured snippets,...