Every business wants the same thing—to build their brand, attract customers, and convert users to customers. But the path to getting there isn’t always the same for everyone, which is why we take the time to craft perfectly tailored SEO solutions and strategies that will help you skyrocket to the top of search engine results for the highest converting keywords related to your business.
In other words, we want to make you a formidable online presence and a massive revenue machine.
How We Do It
Fully-Customized Website Audits
We perform a series of comprehensive site audits to determine the overall SEO health of your website. Through extensive inspection and analysis, we find the specific issues that are preventing you from ranking high on Google, Bing, and Yahoo SERPS.
Strategies and Recommendations
Taking into account the strengths and limitations of your industry, as well as your specific business goals and your current online progress, we come up with the best future-proof SEO strategy to correct all issues, improve your search engine ranking, increase revenue and profit.
Competitive SEO Analysis
We compare your website to those of your toughest competitors—taking all the major search engine ranking factors into account—and we conceptualize the best and most effective strategy to help you edge out the competition.
We have a full team of SEO strategists and specialists, content creators, and even web developers who will carry out all aspects of this strategy, which should include website optimization, technical SEO enhancements, link building, and content marketing.
Then we perform a highly comprehensive GAP analysis. At this stage, we compare the current health and performance of your website to that of its idealized state—ranking for relevant high volume keywords, raking in customers, and hitting all the right KPIs.
To ensure that you reap the full benefits of a solid, future-proof SEO campaign, we provide ongoing consultations, quarterly audits, and enhancements to monitor and improve your website’s progress and overall SEO health, including key success metrics such as organic traffic, rankings, and revenue.
What are the Benefits?
SEO gives you a significant edge over your competitors in the critical early stages of the customer buying cycle. We do this by dramatically increasing your discoverability on all search engines.
Brand Credibility & Authority
Our highly effective SEO strategies work in conjunction with our other marketing services, such as social media and content marketing, to promote your brand’s credibility and make you a highly visible authority in your specific industry.
An increase in organic impressions shows us how well we are doing in terms of ranking for the most relevant and desired keywords. The higher the number of organic impressions, the higher the average position a certain page on your website has on Google and Bing SERPs. We ensure to monitor all fronts of organic performance, impressions and average positions included.
Organic Customer Acquisition
While paid channels are highly effective in generating leads and conversions, SEO allows your business to lower your customer acquisition cost and overall marketing expenditure.
Using key metrics such as organic traffic, conversions, and search engine rankings, we are able to track and quantify the growth and progress of our SEO campaigns over time, which in turn allows us to measure your ROI and calculate the value of our efforts as a whole.
Organic Click-Through Rate (CTR)
Click-through rates can have a significant impact on rankings, which is why they are one of the most important metrics that indicate SEO success. If you have a lower position but significantly high click-through rates and impressions, this can help increase your positions for relevant keywords. Conversely, a low CTR can negatively impact your average position on SERPs.
It’s important to us that you are aware of the progress of your SEO campaign. We routinely create custom, high-level progress reports on the what we’re doing, what we’ve accomplished, and where we are in terms of achieving your SEO campaign’s short-term and long-term goals.
Every member of our team is certified in Google Analytics, so you get accurate data and progress reports in all areas of your campaign.
Future-Proof Online Presence
We always optimize your website and overall online presence with sustainability in mind. We ensure that your website is perfectly optimized to withstand any future search engine updates.
To measure your site’s performance, we look at increases in organic traffic, increases in the number of traffic-generating pages on your website, increases in non-branded search traffic, and increases in organic traffic from specific geographic regions.
We also want to increase the quality of your incoming traffic, which we measure by monitoring and analyzing month-to-month comparisons of all conversions that came from search, or conversions wherein search played a significant role.
What Makes Us Different?
Flexibility & Customization
We offer highly flexible packages that are customized to suit the needs of each client. We take the time to carefully consider what you need to ensure that your business reaches its target goals in terms of traffic, revenue, and profit.
Strict Search Engine Compliance
We only employ strategies and campaigns that strictly follow search engine guidelines. We only practice ethical, best practice techniques that are in line with over 200+ up-to-date search engine ranking factors.
We commit to providing unbridled expertise, complete transparency, and most of all, undivided attention. This is why every client gets a dedicated team that can focus solely on their website and SEO campaign.
Integrated & Holistic
What truly sets us apart from other SEO companies is that we employ an integrated and holistic digital marketing approach. We don’t just do SEO—we offer a wide array of digital marketing services that are designed and implemented to work cohesively to achieve all short-term and long-term goals.
The digital marketing landscape is constantly changing, which is why we place a lot of focus on creating future-proof strategies that will keep your website protected from future algorithm updates and other major search engine changes.