English and Filipino
Mike Villar is a data-driven digital marketing and business intelligence executive with over a decade of experience scaling ecommerce brands and digital marketplaces. Guided by Lean principles, he has led teams in both startup environments and large-scale organizations, including a successful eight-year run as Marketing Director at US Auto Parts. As the co-founder and CEO of Growth Rocket, Mike brings a scientific, experiment-based approach to marketing, rooted in analytics, performance, and real-world results.
Since 2015, he has helped build Growth Rocket into a trusted digital agency, known for its strategic, test-and-learn mindset. In 2019, Mike was named a Growth Mentor at 500 Startups, a global leader in venture funding and acceleration, further validating his authority in the digital marketing space.
Mike’s expertise spans ecommerce, growth strategy, and team leadership. Outside of the data and dashboards, he’s a fan of graphic novels and comic books, finding creativity and inspiration in visual storytelling.
Key Takeaways: AI-powered advertising platforms like Meta Advantage+ and Google Performance Max require a fundamental shift in campaign structure and optimization...
Key Takeaways In-house marketing teams alone can no longer keep pace with the rapid evolution of AI search, generative engines, and multi-platform customer acquisition The average...
Key Takeaways: Zero-click searches now account for over 65% of all Google queries, fundamentally changing how brands must approach digital visibility Traditional click-through...