English and Filipino
Joshua Aron R. Evora is an SEO expert with over a decade of experience in digital marketing. As the Director of SEO, he specialises in data-driven strategy and analytics, leveraging tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to drive measurable growth. Joshua has worked with major brands such as Globe Telecom, US Auto Parts, and Growth Rocket, and was instrumental in scaling CarParts.com into a flagship site through effective SEO leadership.
Certified in Google Analytics and trained under the GDI Program, Joshua is also an active member of SEO Organization Philippines. His strategic mindset, backed by real-world success, is reflected in his published work, including a feature on keyword research for Growth Rocket’s blog.
What drives Joshua is the ever-evolving nature of SEO and the tangible impact of smart optimisation. Outside of work, he enjoys unwinding with his wife, embracing life’s simple but meaningful moments.
Key takeaways Ignoring technical SEO undermines every investment you make in content, design, and paid traffic. Technical SEO is especially crucial for ecommerce...
Key takeaway No amount of budget, AI tools, or performance marketing wizardry can overcome the fundamental issue of poor product-market fit. For both startups chasing scale and...
Key takeaway Most brands fail at scaling paid media because they misunderstand scaling velocity, lack cross-channel strategy cohesion, rely too heavily on short-term ROAS, and...