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John Berida

John Berida

John Berida is a writer and performance artist. He has been creating content professionally for more than five years but likes to give excuses to avoid writing his novel.

9 Crucial Branding Mistakes to Avoid

John Berida

Start-ups and small businesses are often too caught up in the technicalities of the business—customer acquisition, sales, overhead costs, product quality, the list goes on....

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Digital Marketing Tips for Auto Dealerships

John Berida

Marketing for the automotive industry has dramatically evolved. Not long ago, car buyers would need to go around town and visit a brick and mortar dealership to inquire about a...

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Developing Your Digital Marketing Funnel

John Berida

If your business has a website, you’d want visitors to engage and take action. Perhaps you want them to fill up a form or make a purchase. And when they do either of the two, you...

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Essential Skills for Content Marketers

John Berida

If you want to succeed in content marketing today, you can’t get by with just a basic understanding of the discipline. There are many moving parts to oversee and practitioners...

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6 Foolproof Strategies for Higher Email Open Rates

John Berida

With online channels like social media on the rise, you might ask at some point: Is email marketing still useful? HubSpot, which develops and markets products for inbound...

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Top 7 UX Design Principles

John Berida

Consumers enjoy using products that are well-designed and highly functional. Whether it’s a digital interface, such as a website or app, or a physical product, like a smartwatch...

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Rocketeer Reflections: How Music School Prepared Me to Be a Writer

John Berida

Before I became a writer, I wanted to be a singer and lyricist whose words and music would touch the lives of anyone who hears them. So a decade ago, I entered music...

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