Picture this scenario: Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls down her feed, a notification pops up, inviting her to an event nearby. It catches her attention. Of course, it does: the platform already […]
Author Archives for Iss Bautista
About Iss Bautista
Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving through a vertical plane pulled by the relentless gravitational force that is your marketing and sales strategy. But sometimes, in our pursuit of refining our methodologies to […]