Author Archives for Iss Bautista

About Iss Bautista

Iss is a content marketer by heart, whether she likes it or not. When she’s not telling stories, she’s in the kitchen pretending to be a celebrity chef.

social commerce engaging Generation Z

Always-On: Capturing the Hearts & Minds of Generation Z

August 16, 2019 6:53 am Published by Leave your thoughts
Picture this scenario:   Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls down her feed, a notification pops up, inviting her to an event nearby. It catches her attention. Of course, it does: the platform already […]

funnel vs. flywheel sales and marketing model

Funnel Vs. Flywheel: Which model is right for your business?

July 12, 2019 6:44 am Published by Comments Off on Funnel Vs. Flywheel: Which model is right for your business?
If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving through a vertical plane pulled by the relentless gravitational force that is your marketing and sales strategy.    But sometimes, in our pursuit of refining our methodologies to […]