Author Archives for Gilbert Bermudez

About Gilbert Bermudez

Gilbert Bermudez is an outreach specialist with more than a decade of experience in SEO. He is knowledgeable in both on-page and off-page optimization. He loves to spend time with his wife and daughter during his free time.

Shoppers who researched online, purchased offline

ROPO: Bridging the Online-Offline Retail Gap

December 3, 2018 2:30 am Published by Comments Off on ROPO: Bridging the Online-Offline Retail Gap
While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and mortar stores. Known as “research online, purchase offline” (ROPO), or “research online, buy offline” (ROBO), consumers who engage in this habit consult e-commerce websites and […]