ROPO: Bridging the Online-Offline Retail Gap
December 3, 2018 2:30 am Comments Off on ROPO: Bridging the Online-Offline Retail GapWhile marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and mortar stores. Known as “research online, purchase offline” (ROPO), or “research online, buy offline” (ROBO), consumers who engage in this habit consult e-commerce websites and […]