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Woo Your Customers with a Great Email Marketing Game Plan

The right email campaign strategy can win your target customers over. It's an excellent way to connect with prospects anytime, anywhere. With a good strategy, building customer relationships will be like second nature to your business. In turn, your customers will give your sales a much-needed boost. Your game plan can keep them engaged with your brand for longer, too.

Craft a Winning Email Strategy That'll Lead You to Victory

By teaming up with a results-driven email marketing strategy firm, you can devise a killer game plan that'll help you turn the tables. Data is at the heart of our email strategies and we leverage it to deliver the best results for your business. Whether you're creating or refining your email marketing plan, count on us to bring out the big guns for your campaign.

Meet Our Email Marketing Strategy Team

Making important moves for your business needs concrete, strategic planning. An email marketing plan is no exception and that’s where our expertise comes in. We’re all about delivering results-driven, well-executed email strategies and have worked with various clients, ranging from auto parts retailers to premium meat butchers. And of course, we pull these action plans off with the best tools and practices in our arsenal.

When you partner with us, we’ll help you create an effective email marketing strategy that’ll keep you one step ahead of the competition. Our strategies cover everything from defining your target audience to automating your emails. Moreover, we value collaboration. Every strategy we come up with is the result of our developers, designers, and marketers putting their heads together.

With so many businesses sending out emails, making your message stand out is no easy feat. Go above and beyond with our tailored email marketing strategies.

Our Formula for Success

The email marketing arena is just as competitive as any other area of digital marketing. Almost 300 billion emails reach people’s inboxes every day and these messages include marketing campaigns and blasts. However, some emails don’t even end up being opened.

A good email marketing strategy can help you woo people with your irresistible offers. And we make this happen through a simple process.

Analyze & scrutinize

Before setting your email marketing strategy into motion, we'll consider your goals and pain points. We'll also dive into your performance and find opportunities to improve your results. Additionally, we can identify your competitors and devise unique tactics to make your campaign stand out.

Devise your game plan

Taking a closer look at your business is important to creating an effective email marketing strategy. Gathering insights and building a game plan is a must, after all. We'll study your data and incorporate the right tactics for your campaign's content, design, and more.

Roll out your strategy

Executing your email strategy is the next step. We'll start by defining your target audience then crafting your email content and design. We use integration and automation tools for your campaigns to reach your customers at the right place, at the right time.

Track, tweak, repeat

By keeping an eye on your email campaign performance, it’ll be easier for us to identify areas of improvement. We'll use advanced tools to view and improve campaign performance. This way, we can help you take a step closer to success.

Our Clients

Growth Rocket is the agency of choice for a diverse roster of clients. We have driven results for emerging brands in South East Asia to big businesses in the US, Australia, and the UK. They continue to trust us to deploy end-to-end strategies tailored to their unique needs and goals.

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What We Can Do For You

Audience Targeting

Knowing your ideal customer or subscriber plays a huge role in your email marketing strategy. You wouldn’t want to send your message to the wrong people, and that’s why defining your target audience is important. We can help you find the perfect customers for your business.

Our audience targeting process includes creating customer personas. With these profiles, we can craft the right message for your audience. We’ll also look into the demographics of your customers, then create segments from that data. Moreover, we can dig deep into your competition to identify unique marketing opportunities.

Email Integration

Email integration describes the combination of digital platforms, tools, and software that help streamline your email marketing progress. It involves linking an email marketing service to a customer relationship management (CRM) platform or other virtual system. In turn, this connection helps you deliver targeted, relevant messages. Using email integrations saves time and helps you understand your customers better.

The right integration will help your email marketing strategy succeed. Email integrations are built for different marketing platforms like social media, CRM, and eCommerce. By looking at your goals, we can find the best tool for your campaign.

Content Strategy

Content is also an essential part of your email strategy. Like blog posts and other pieces of web content, email content should be well-planned. We’ll start devising your content action plan by finding your target audience and creating customer profiles. Leveraging these tactics helps us craft the right content for your ideal customer.

Choosing a topic is the best part of developing an email content strategy. We’ll pick one that fits your target audience and start building your campaign from there. The result? Relevant, personalized emails that encourage repeat sales and boost engagement.

Design Planning

Our email marketing strategies don’t stop at defining target audiences, implementing email integrations, and crafting email content. Design is just as important as other elements of email marketing, and we make sure it properly reflects your brand message.

When we design email marketing campaigns, we take note of content and branding. After all, these two elements help influence the design we’ll choose. Moreover, we make sure to incorporate best practices in email design, by making your email easy to browse on both desktop and mobile, for instance.

Email Automation

Managing email marketing campaigns can be a challenge. But with automation, you can conquer that hurdle and streamline your email sendout process. We’ve tailored our email marketing automation strategies to help you reach your goals.

Our automation plans revolve around segmenting and profiling customers, tracking online activity, and running A/B tests. We’ll also use tools to streamline your email marketing efforts. With the right planning, you can ensure that your campaign will run smoothly without a hitch.

Frequently Asked Questions

What is the definition of an email marketing strategy?

An email marketing strategy describes your action plan toward your email marketing goals. In particular, it helps you market your business to the right people. Any business, regardless of its industry or products, can develop an email strategy.

Why is an email marketing strategy important?

A well-oiled email marketing plan makes it easier for you to reach prospects. Your strategy will inform you of the right schedule when sending sales emails, newsletters, coupons, offers, and more. Keep in mind that your marketing goals are the foundation of your email strategy. After all, your goals can help you assess campaign performance better.

How do I develop an email marketing strategy?

First, you’ll need to know what your goals are. Once you’ve defined your goals, choosing your target audience is the next step. Crafting buyer personas can help you include the right people in your email list and provide targeted content.

You’ll need to look for the right email service provider, too. If you’re setting up a campaign on your own, you have various options, including Constant Contact, GetResponse, MailChimp, and more.

Other tasks like growing your email list, preparing your campaigns, and measuring your performance are also essential to your email strategy. That’s why it also helps to make a tracker and calendar for your email campaigns.

What does every email marketing strategy need to be successful?

Timing and frequency are extremely crucial parts of an effective email marketing strategy. After all, your open rates and click-through rates could change by the time you’re sending out your emails.

Your emails need good subject lines, as well. You’re free to craft a creative subject line, but make sure to keep it simple. Moreover, your strategy should deliver good, personalized content and have an eye-catching design.

How do I improve my email marketing strategy?

Apart from implementing the elements of a successful email marketing strategy, it’s best to show empathy and keep your messages on-brand. This way, you can connect with your target audience on a more personal level. Additionally, make sure to include clear CTAs in your emails to inspire customers to take action.

Just make sure you test your subject lines beforehand and track your campaign performance. And most importantly, your emails should show transparency. Sending clear messages is paramount in light of the “new normal.”

How much does an email marketing strategy cost?

Managing your email campaigns without an agency (and strategy) can cost anywhere between $9 to $1,000 per month. Your email service provider and the number of your subscribers will determine how much you’ll spend on your campaigns.

Meanwhile, if you partner with an agency for email marketing services, you can expect to pay around $300 to $500 per month. Most agencies offer email strategy services in their packages.

Ready for Liftoff

Start your brand's success journey today with a conversation. Share your goals and objectives with us and let's set up a discovery call.