Houman is a highly accomplished e-commerce executive with over a dozen years of successful experience in growing revenue and market share in startup and public companies.
Throughout his career, he has built and ran high-performance offshore operations and transformed offline distributors into e-commerce powerhouses. He specializes in post-acquisition marketing integration and traffic growth, including determination of go-to-market strategy, integration with the current mix of web properties, budget allocation, and channel mix that result in significant traffic increases for acquired web properties.
He built the largest traffic footprint in the auto parts vertical with industry-low customer acquisition costs.
Houman has managed search engine optimization (SEO), search engine marketing (SEM), product listing advertising (PLA), affiliate, email, comparison shopping engine (CSE), display, loyalty, mobile, and retention programs with annual advertising budgets of over $20 million. He has optimized large e-commerce catalogs of over 2 million SKUs to maximize online presences.
Houman also specializes in competitive intelligence, pricing, and growing private label auto parts through strategic marketing.