Founder
Hey, I’m Houman! I’ve been an ecommerce executive for over a decade now. I have extensive experience in growing revenue and market share of startups and public companies. Throughout my career, I’ve built and ran high-performance offshore operations and transformed offline distributors into ecommerce powerhouses. I specialize in post-acquisition marketing integration and traffic growth. I determine go-to-market strategies for clients and oversee integrations of current their web properties with other channels with the goal of driving significant traffic increases.
I’m responsible for the largest traffic footprint in the auto parts vertical with industry-low customer acquisition costs. I’ve also managed search engine optimization (SEO), search engine marketing (SEM), product listing advertising (PLA), affiliate, email, comparison shopping engine (CSE), display, loyalty, mobile, and retention programs, with annual advertising budgets of over $20 million. This includes optimizing large e-commerce catalogs of over 2 million SKUs to maximize online presences.
Currently, my focus is on competitive intelligence, pricing, and growing private label auto parts through strategic marketing.
Video media has evolved over the years, going beyond the TV screen and making its way into the Internet. Visit any website, and you’re bound to see video ads, interactive clips, and promotional videos from new and established brands.
Dig deep into video’s rise in marketing and ads. Subscribe to the Rocket Fuel blog and get our free guide to video marketing.