How to Use Instagram Reels for Marketing

Dive into our guide on Instagram Reels to discover how brands can harness the power of short-form videos, amplify their social media presence, and craft compelling marketing campaigns.

John Joseph
John Joseph April 15, 2024

Social media is an ever-evolving digital landscape that introduces new and exciting features. One of the most powerful and popular is Instagram Reels. With dynamic features and a wide user base, it offers a unique opportunity for businesses to enhance their social media marketing campaigns.

If you’ve been away from the buzz for a while, you might have missed the excitement around this incredible feature and how you can use Instagram Reels for marketing. Let’s catch you up!

This comprehensive guide explores what are Instagram Reels, its key features, and how brands can leverage them effectively for marketing strategies. We’ll also teach you the basics of how to make Instagram Reels.

What are Instagram Reels?

Screenshot from Facebook

Reels is one of the most popular features of photo-and-video-sharing platform Instagram. It debuted in August 2020 as Instagram began to pivot to video, intending to compete with fellow video-sharing application TikTok. Typically 15 to 90 seconds, these videos are displayed in a dedicated tab on the home feed navigation bar, making them easily discoverable.

This feature is a creative way that allows users to express themselves with short, fun videos. It enables users to create multi-clip videos of up to 90 seconds and add easy-to-use text, AR filters, audio, and more. Users can bring their ideas to life with transitions and speed adjustments.

Instagram says Reels is a “fun way to connect with the community by sharing entertaining videos that inspire anyone to join in.” With this, Creators can quickly find a community that is engaged and aligned with their interests.

Unlike Instagram Stories, Reels don’t disappear after 24 hours. They will remain available on a dedicated tab in your profile for other users to see.

Key Features of Instagram Reels

Editing Tools

Reels offer a variety of creative tools, including text, stickers, and drawings, allowing brands to enhance the visual appeal of their content.

Audio Integration

Users can choose from an extensive library of music, dialogues, and sound effects to add personality and creativity to their Reels. Brands can leverage popular tracks and trending songs to increase visibility to other users or even create their own branded audio.

AR Effects

Brands can make the most of Augmented Reality (AR) to provide viewers with an immersive and memorable experience.

Multi-Clip Editing

Level up your storytelling game with multi-clip editing. Combining multiple clips into a single video makes for dynamic content creation.

How to Make Instagram Reels

Creating Reels is easy, especially if you’re already familiar with Instagram and TikTok.

Step 1: Access Reels

Access Reels on the Instagram app by pressing the plus sign in the home feed navigation bar. This allows you to create a post, add a story, create a reel, or go live. You can quickly do this by swiping left to the Instagram camera and selecting Reel from the bottom options.

Step 2: Record or upload your video clip

There are two ways to create a Reel.

  1. Capture footage by pressing and holding the record button.
  2. You can also select a pre-recorded video from your camera roll.

Reels are either a series of clips that play individually or simultaneously. You can use a timer to maximize hands-free recording. While capturing footage, you can tap the record button to end the current video and tap it again to begin a new clip.

Step 3: Edit your Reel

After capturing your content, you are ready to edit your Reel. There are various tools to unleash your creativity. Note that Instagram continues to change the interface to make the Reels easier to use and the experience more seamless.

Step 4: Adjust your Reel’s settings

Once you’re finished, you’re ready to share your Reel. Before you do, there are a few steps you must accomplish.

You can save the draft if you’re unsure of your edits or share it with your followers and random viewers.

Step 5: Post your Reel

Tap the Share button at the bottom of the screen. And you’re done. Congratulations on creating a Reel.

Why Publish Instagram Reels

But why create Reels in the first place? In the brand’s own words:

Reels is the ideal place for brands to get discovered on the global stage, to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement, and awareness.

Boosting Visibility and Discoverability

Instagram Reels command a prominent position on the Explore page, allowing brands to reach a broader audience beyond their current followers. The increased exposure can result in heightened brand awareness and new followers.

Harnessing Short-form Video Appeal

Many users’ attention spans are shrinking, making short-form video content the king. With Instagram Reels’ format of 15 to 90 seconds, brands can deliver impactful messages, showcase products, and share compelling stories without losing the viewer’s interest.

Showcasing Creativity and Personality

Reels are a playground for creativity where brands can experiment with diverse formats and showcase the human side of their business. It’s an effective way to stand out in the crowded digital landscape.

Staying Relevant with Trends and Challenges

Trends and challenges sweep social media daily. Participating in them is how to get more views on Instagram Reels. They also help you stay relevant and connect with your audience through content that aligns with current cultural phenomena.

Fostering Engagement and Interactivity

Make the most of interactive features like comments, likes, and shares to foster a sense of community and engagement. For instance, you can encourage users to participate in polls and challenges, or share the Reel for increased visibility.

Maximizing Visual Product Marketing

Another way how you can use Instagram Reels for marketing is by showcasing products and services in a visually appealing manner. Create an immersive experience where you can unveil new products, show how services are done, and feature behind the scenes for more engaging and creative visuals.

Working with Others

Leverage Reels by collaborating with influencers and other brands to create cross-promotional content. Association with trusted personalities and names in the industry adds credibility to your brand.

Analyzing Performance and Iterating Strategies

Get insightful analytics for Reels to measure performance, understand audience behavior, and refine your content strategy over time. Having a data-driven approach helps you adapt and optimize content for maximum impact.

Join the Instagram Reels Phenomenon

Instagram Reels is a gateway for brands to connect with their audience in an authentic and entertaining way. By tapping into the potential of short-form video content, brands can elevate their social media presence, foster meaningful connections, and stay at the forefront of the ever-evolving digital landscape.

Embrace Reels and let your brand’s story unfold in 15 to 90 seconds of captivating content. Whether showcasing products, sharing BTS moments, or participating in trends, Reels opens up new possibilities for brands to stand out.

Learn more effective digital marketing strategies by visiting the Growth Rocket blog.

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