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11 Clever Fall Marketing Ideas to Engage with Your Audience

What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a...

Anissa Maligat
Anissa Maligat September 15, 2021

What’s not to love about fall?

It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a step closer to the busy end-of-the year holiday season.

With so much going on, fall can be a great time to grow your business. It’s your chance to win over new customers and reward loyal shoppers.

But how exactly can your business reach its audience during the eventful autumn? If you’re after a boost in engagement, here are some clever fall marketing ideas to try out.

Welcome Fall With a Fresh Theme

As your target customers roam the Internet for things they need this season, chances are they’ll stumble across your website or social media channels (or both).

A not-so-perfect web page design for fall is the last thing you’d want people to see, so make sure your website has a fresh theme. Let’s look at how you can bring autumn into your online hubs.

Give Your Website a New Look for Autumn

A clean and updated website can help you attract sales and give your organic search rankings a boost. Get your website ready for fall (and success) with these helpful tips:

Get Your Social Media Channels Into the Fall Spirit

Social media is another effective way to get your customers flocking to your website. If you’re posting about your fall promotions, make sure those posts have the same design and seasonal elements as your website. A consistent, fall-inspired theme across your social media channels and website can make your customers feel festive and engaged.

Choose Fall-Themed Colors

Autumn brings out warm reds, oranges, yellows, and magentas. It’s just the perfect season for pumpkin spice latte-inspired hues!

Here’s how you can make your autumn marketing campaigns stand out with fall-themed colors.

Add Some Pumpkin Spice

In 2003, Starbucks introduced the iconic Pumpkin Spice Latte. It’s made with traditional autumn spice flavors like cinnamon, nutmeg, and clove. So why not use the same elements to inspire your marketing campaigns?

Dare to Use Dark & Rich Colors

Sometimes, it isn’t easy to incorporate warm reds, oranges, yellows, browns, and other leaf-inspired hues into your current branding scheme. After all, some brands use cool or dark colors. But this doesn’t mean you can’t use dark and lush palettes — they work just as well for fall advertising.

Phoebe Japan, a fashion accessories store in Japan, used dark browns and airy whites to announce its upcoming autumn collection, steering away from vibrant color palettes.

Share Seasonal Content

Whether it’s a compelling blog or an eye-catching infographic, good content lets you connect with your audience and build credibility. Sharing the right content is even more important during the fall season.

But you might wonder, “How can I come up with the perfect content strategy for autumn?” The answer lies in what makes your business stand out.

Shutterfly, a photography and image sharing company, shows its expertise in home decor. Check out its interactive gallery of fall decor ideas.

Chocolate giant Hershey’s has jumped on the fall-themed content bandwagon, as well. On its website, you’ll find recipes for sweet autumn treats.

Screenshot from Hershey’s Kitchens

Whatever niche you’re in, take a cue from these brands and craft fall-inspired content that’ll tickle your audience’s fancy.

Come Up With Fall-Themed Blog Posts

If your business has a blog, update it for autumn — it can be as easy as using fall-themed images. You can even make case studies about your autumn marketing campaigns.

But before getting those brilliant ideas out, you’ll need to brainstorm. Here are some fall-related topics you can use:

Celebrate The Season’s Special Holidays

Fall offers plenty of opportunities to engage with your customers because of the various holidays. Here’s how your business can keep up with the seasonal ongoings:

Join In On the Halloween Fun

Feeling a little spooky (and festive)? Hop on social media this Halloween! Millions of people celebrate Halloween worldwide, and they show it through different ways like trick or treating or reading up on spine-tingling horror stories online.

Here’s how you can get into the Halloween spirit:

Get Your Small Business in the Spotlight

Halloween isn’t just a time for family fun. Small Business Saturday (November 27) falls during the autumn, for example, so why not get into the spotlight?

Make the most of the holidays by:

Plush doll and jewelry maker MarbledTulip posted on Twitter with the #SmallBusinessSaturday hashtag and showed off its handmade creations online.

Attract Customers with Irresistible Deals

Your target consumers are always on the lookout for great deals, and the fall season is no exception. Rack up your sales with these enticing sales ideas.

Say Goodbye to Summer With an End-of-Season Sale

Got some summer-themed items in stock? Slash the price and encourage more people to buy. Roll out email marketing campaigns for these deals and get the word out about your end-of-summer specials with matching Facebook ads.

Check out how athleisure brand Vuori is riding the end-of-season sale train. On its website, you’ll see how it offers discounts on men and women activewear pieces. Apart from having a dedicated web page for the sale, it’s also shared the promo on Facebook.

Screenshot from Vuori

Offer Weekly Deals via Email

Want to ramp up sales during the fall? Tell your email list about your discounts every week.

With weekly emails, you can try AB testing to see what ads or promotions work best. A word of advice, though: make sure your emails fit the autumn season and promote your seasonal sales.

Hold a Thanksgiving Weekend Sale

In 2020, Thanksgiving weekend had consumers shelling out a total of $34.4 billion for online deals. Despite the COVID-19 related store closures, there was a surge in e-commerce sales.

To get your business on the Cyber Week train next Thanksgiving (including Black Friday and Cyber Monday), consider offering limited-time deals. How about giving a limited time offer for the following?

Send Out Fall-Themed Marketing Emails

Speaking of emails, you might want to incorporate pumpkin-inspired elements into your emails. Just make you follow the best email practices and use clever wordplay so that your subscribers are pumped up for the season! It’s also your chance to promote best-selling products so make sure your every email counts.

Hold a Fall Photo Contest

Taking photos and sharing them on social media are a trademark practice of every netizen, regardless of whether it’s the fall or not. Boost brand engagement and hold a fall-themed photo contest — your customers will be more than excited to post their Instagram-worthy photos.

Encourage them to share how they’re celebrating the season and tag those photos with a contest hashtag. You can feature some pictures while the contest is in full swing, then promote the winners on your social media accounts.

Throw an Online Autumn Party

COVID-19 might be stopping you from holding local fairs and festivals this fall. But you can still get everyone together in the virtual space. An online event can help keep people hyped for the season because of the fun games, prizes, and warm company!

Connect with Your Customers During Autumn

Fall opens up several doors to promote your brand and connect with your target audience. With our autumn marketing ideas, you can expand your reach and show off the best face of your brand.

Want to learn more about digital marketing? Get useful tips and check out the latest marketing trends on our blog today.

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