COVID-19 Business Continuity Insights and Digital Marketing Tips

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Tap into a gold mine of high-converting clicks on Bing.

Reach your audience with a targeted Bing ads campaign. Our team will help you come up with a Bing ads strategy that generates greater traffic to your site. That way, you can stop wasting your PPC budget on clicks that don’t translate into direct sales. We also take charge of Bing ads campaign management—just sit back and watch as the sales come pouring in.

Expand your reach and achieve more conversions.

Looking for a new revenue channel apart from Google ads? Advertise on Bing and target customers your competitors have forgotten about. Unlock explosive revenue growth and get to the top of the SERPs for your targeted keywords. We employ a conversion-focused approach for greater impact. After all, tapping into sales potential on Google and Bing guarantees success.

Meet our Team of Bing Ads Certified Professionals

Our team of expert PPC marketers can handle every aspect of your campaign—we’ve Bing at it for years. From start to finish, we have what it takes to help you achieve maximum profit. Our team is well-versed in PPC advertising and understand the intricacies of everything going on behind the scenes.

We are a certified Bing ads agency that can drive growth for your business. Did we mention that we’re also a Premier Google Partner? We’ve mastered the art of creating Bing ad campaigns that turn browsers into buying customers. We utilize Bing’s flexible targeting features a greater impact on your bottom line. Just leave the legwork to us and you can expect revenue-boosting results.

If you’re just starting out and have never done paid advertising, we can help set up your accounts from scratch. We handle every aspect of your campaign, from conducting keyword research and devising a results-driven strategy to executing your campaign and ensuring show-stopping results.

Our Formula For Success

Your ads should reflect an in-depth understanding of your business. By working with a trusted Bing Ads agency, you can avoid guesswork and target the right people. Our team helps you rise above the online noise by creating a campaign based on your unique selling point.

We don’t settle for less and deliver real, tangible results. We use Bing’s unique features to get your ads in front of people more likely to click.

Tap into hidden potential.

Google is the undisputed leader in the search engine market. So maybe you’ve asked yourself: Is Bing Ads worth it? Even if it isn’t as popular as Google, it’s a platform crawling with sales opportunities. So don’t miss out on the chance to capture new leads found only on Bing.

Advertise for less.

The hard truth: Google ads are getting expensive by the year. It’s no surprise given the rising number of users and competitors on the search engine. With fewer advertisers on Bing, there’s less competition for your keywords. This means you can get a lower cost-per-click and a higher ROI.

Get one step ahead.

With a results-driven Bing Ads strategy, you can reach prospects your competitors have forgotten about. The low cost of advertising and high search volume on Bing is often overlooked, so while everyone else is busy advertising on Google, you can use PPC to your advantage.

Target with precision.

Through Bing Ads management, you can get your ad across to customers more likely to convert. Bing lets you target people based on their age, gender, location, occupation, and more. With advanced targeting capabilities, you can generate more qualified leads to your business.

Our Clients

Growth Rocket is the agency of choice for a diverse roster of clients. We have driven results for emerging brands in South East Asia to big businesses in the US, Australia, and the UK. They continue to trust us to deploy end-to-end strategies tailored to their unique needs and goals.

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What We Can Do For You

Keyword Research & Competitive Analysis

Keywords are the backbone of a successful Bing ads campaign. We perform thorough keyword research to determine relevant, high-volume search terms to pull more visitors to your site. Our team also takes a closer look at how you fare against your competitors and identifies keyword opportunities to help you grow traffic by leaps and bounds.

Targeted Ad Creation

Your ads are the fuel you need to rocket your sales to infinity and beyond. Get a steady influx of sales by targeting your ideal customers. Our seasoned copywriters craft compelling copy to help you rise above the noise and get noticed. We keep your ad short, specific, and relevant. For extra impact, we use ad customizers to boost your click-through and conversion rates.

Bidding Strategy & Budget Management

Our dedicated PPC specialists know the ins and outs of optimizing Bing ads. We team up with an account manager to analyze your business model and manage your account better. Our PPC experts take your sales funnel, profit margins, visit-to-lead ratio, and lead-to-sale ratio into account to get you the leads your competitors are missing. We also use ad extensions, create separate ad groups, and adjust your bid strategy to target your prospects with laser-cut precision.

Our evidence-based approach and total transparency means you can count on us to create a Bing ads strategy that achieves the optimal cost per lead.

Cost Per Lead & Return on Ad Spend Analysis

Marketers live in a competitive world dominated by data. The best way to rise above the noise is to look at the bigger picture and find out whether your ads are inspiring profitable action. To make the most of your PPC budget, you’ll need to get more leads out of your current campaign or find a way to reduce your ad spend.

At Growth Rocket, we do both. Your cost per lead (CPL) and return on ad spend (ROAS) are key metrics that measure how effective your ads are. We work together to maximize your ad budget and fine-tune your campaign to draw in more qualified, click-happy customers.

Ad Split Testing

Advertise with confidence knowing that your ads are reaching the right people on their preferred platform at the lowest possible cost.

Our team split tests your ads to see which resonates best with your target audience. Then, as part of our ongoing Bing ads campaign management services, we analyze performance and identify areas of improvement. Our relentless focus on conversions will help you crush your sales targets and generate long-term growth.

Landing Page and Conversion Rate Optimization

Without a well-optimized landing page, your Bing ads strategy will fall short of transforming prospects into leads. After all, if customer expectations for your landing page aren’t met, all of your efforts to increase clickthroughs will end up futile.

Make the most of your paid media traffic with a landing page designed to turn visitors into buying customers. Our team works together to plan, design, and execute your landing pages to delight your visitors. We keep visitors on your page with killer copy, eye-catching graphics, and a hard-to-miss CTA.

Campaign Tracking & Monitoring

We’ve helped countless businesses break new ground with Bing Advertising. Our team adopts a fine-tuned, multi-channel approach to tracking and monitoring your campaign performance. We take the reins and adjust your bids so you’re spending your budget more efficiently.

On top of that, we update your negative keywords so you don’t show up on irrelevant searches. Our monitoring and optimization also extend to testing your ad copy and creating conversion-driven landing pages.

Detailed Campaign Reports

We keep everyone in the loop and provide Bing ads reports for weekly or monthly performance. Our detailed reports help you track important metrics across different campaigns, ad groups, and keywords. We present our data in an easy-to-digest format so you can assess changes and spot opportunities for optimization.

Frequently Asked Questions

How much does it cost to advertise on Bing?

Your Bing advertising cost is all up to you. Creating a Microsoft advertising account is free, and you can set it up without additional fees or maintenance costs. Depending on what your goals are, you’ll be the one to determine your budget. Bing offers several daily options to make it easier for you. From there, you can customize your ads based on device, location, and keyword to get the most bang for your buck.

Regardless of how much you choose to spend, you won’t get billed until someone clicks on your ad. The cost-per-click depends on different factors and is determined through a dynamic auction process.

Where will my Bing ads appear?

Your ads will appear on the SERPs when a customer performs a search on Bing. The exact ad placement will depend on the keywords you choose, but they’ll most likely appear on top or next to the search results. Your ad will include a headline, description, display URL, and destination URL which will be visible to millions of shoppers who search for related search terms to your target keywords on Bing.

If you like, you can customize your ads and make them appear for on-the-go smartphone users. You also have the option to show your ads in specific areas, like cities or countries. Regardless of the targeting option you choose, consider what your customers’ needs are. The trick is to create ads that resonate with your audience.

How do I find the right keywords for Bing Advertising?

The best way to start building a quality keyword list is by brainstorming. Consider your services and take a look at your competitors to determine relevant search terms. Then, ask yourself: What sets you apart? Why should people buy from you? What are the wants and needs of your target customer?

After your brainstorming session, you’ll have a useful seed keyword list. Use this as your springboard when you want to take your keyword research to the next level.

How do I optimize my Bing ads?

The formula for success for Bing ads works the same way as other search platforms: focused targeting + compelling copy + eye-catching visuals = revenue-boosting results. And just like any PPC campaign, you’ll need a good Bing ads strategy that increases your visibility and conversions.

The first thing you need to do is check whether your ads are relevant. A foolproof strategy for effective advertising is to include a keyword in the first line of your text. Use compelling action words in your copy that highlight the features and benefits of your product. Lastly, include a strong CTA that’ll encourage people to take action. For the best results, partner with a Bing ads certified professional.

What targeting options are available on Bing?

You can use Bing’s unique targeting options to maximize ad exposure. You have four options: location, age/gender, date, and device.

If you want to expand ad exposure to people who meet your targeting criteria, consider making bid adjustments. Bid adjustments are additions to your original keyword bid, which help you reach customers more likely to generate a conversion. For instance, it lets you zero in on smartphone users during the weekend within a 10-kilometer radius of your business location.

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Start your brand's success journey today with a conversation. Share your goals and objectives with us and let's set up a discovery call.