Hello, world! I’m Michael Mata, Content Development Supervisor at Growth Rocket. I’ve been editing and writing professionally for the past eight years. My career began in content marketing, and I worked for a couple of years as an online journalist for various Australian and Canadian publications before returning to content marketing. Every day, I work with a fantastic team of editors, writers, and strategists to craft compelling and actionable content for our clients.
As for career milestones, as a journalist, I was able to write news articles and in-depth feature articles that drove traffic and engagement to various websites. Here at Growth Rocket, the team and I excel at crafting high-converting landing pages, blog posts, and other types of copy that turn target audiences into loyal customers.
Growth Rocket is an awesome company to work for because we’re all serious professionals who’re driven to achieve our goals, ramp up our skills, and experiment with the most innovative digital marketing strategies. If you strive to excel in everything that you do, there is much room for career growth in this company.
Outside the workplace, you’ll most likely find me reading a good book, visiting galleries and museums, or taking photos of well-plated food for my Instagram account. I enjoy traveling to new places as well because I believe exploring new cultures enriches our personal and professional lives.
A battle-hardened marketing veteran, Villar wants you to practice constraint.
“Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.
The entrepreneurs come from a handful of early-stage companies; their biographies are combinations of data scientist, Silicon Valley veteran, Ivy League graduate, programmer, competitive gamer, mathematical physicist, computational biologist, 3x founder, and defecting corporate lifer. To some of them, ‘sales’ is a dirty word, an oil slick contaminating the purity of science.
That’s why 500 summoned Villar: a storyteller who’s obsessed with “putting narrative to data.” Villar said f– you to sales (as we know it) a long time ago. He levitates above the content scrap yard. He’s seen the matrix of advertising and he doesn’t want you to flush that precious venture capital down the toilet by buying tone-deaf Facebook ads.