Hi, I’m Issa! I’ve been a content marketing professional for over four years now. It doesn’t seem much, but my knack for storytelling dates back to when I was a kid. I read everything, from science textbooks to The Silmarillion.
After completing my Creative Writing degree, I took a 9-to-5 as a web content writer. I wrote copy for every industry imaginable: tech, lifestyle, real estate, funeral plans, healthcare, alternative care, you name it. I also took on projects for banks, luxury brands, and oil & gas companies. But I enjoyed writing copy for the underdogs (i.e. plumbers, local mom-and-pop’s, that corner deli) the most.
Now, as a Content Strategy Lead at Growth Rocket, much of my work involves providing content direction to project teams, creating content calendars & style guidelines, and occasionally writing blogs and ad copies.
Thanks to my science education and creative writing training, I’ve developed a fascination for telling stories out of data and facts. We follow the same approach here at Growth Rocket. We combine insights, trends, and best practices with the principles of persuasion to generate results for our clients.
When I’m not creating content, I’m consuming it, preferably in the form of podcasts, longform articles, and period drama.
A battle-hardened marketing veteran, Villar wants you to practice constraint.
“Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.
The entrepreneurs come from a handful of early-stage companies; their biographies are combinations of data scientist, Silicon Valley veteran, Ivy League graduate, programmer, competitive gamer, mathematical physicist, computational biologist, 3x founder, and defecting corporate lifer. To some of them, ‘sales’ is a dirty word, an oil slick contaminating the purity of science.
That’s why 500 summoned Villar: a storyteller who’s obsessed with “putting narrative to data.” Villar said f– you to sales (as we know it) a long time ago. He levitates above the content scrap yard. He’s seen the matrix of advertising and he doesn’t want you to flush that precious venture capital down the toilet by buying tone-deaf Facebook ads.