I’m Bernadette Catalan, Digital Marketing Supervisor at Growth Rocket. I joined the team, fresh off from college, as a content writer, then eventually trained to join the marketing team.
Obsessing with campaign numbers every day, meticulously tracking trends, innovating strategy, and taking big swings to significantly influence and reach targets excite me. Seeing and helping businesses scale ROI from zero to hero is fulfilling.
The shift from content to marketing was a complete departure from my comfort zone. I was faced with graphs, terminologies, and marketing speak that I had to learn to comprehend on-the-fly. I had to make my way from the ground up. The unfamiliarity and uncertainty challenged me. But I better myself by allocating time to learn something new every day.
After adapting to the team’s nature and demands, I became one of the few Facebook Certified digital professionals here in the Philippines.
While I spend long hours at work, I strongly believe that employees are fueled by their life outside of work. I enjoy hitting the gym, trying out new fitness classes, and meeting people with the same drive to be their best selves.
A battle-hardened marketing veteran, Villar wants you to practice constraint.
“Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.
The entrepreneurs come from a handful of early-stage companies; their biographies are combinations of data scientist, Silicon Valley veteran, Ivy League graduate, programmer, competitive gamer, mathematical physicist, computational biologist, 3x founder, and defecting corporate lifer. To some of them, ‘sales’ is a dirty word, an oil slick contaminating the purity of science.
That’s why 500 summoned Villar: a storyteller who’s obsessed with “putting narrative to data.” Villar said f– you to sales (as we know it) a long time ago. He levitates above the content scrap yard. He’s seen the matrix of advertising and he doesn’t want you to flush that precious venture capital down the toilet by buying tone-deaf Facebook ads.