Hi there, I’m Andrew! I started as a web promoter way back in 2010, a time when the quantity of links over quality is the gameplay. As the algorithm of search engines advanced and improved, I adapted to providing creative and quality placements for the campaigns I’ve handled.
I spent a good amount of time as a team member/player. I continue to learn from the best bosses as I improve my craft. And now I strive to be an effective leader.
The necessary drive and the right perspective helped me get to where I am now.
Outside Growth Rocket, I’m a traveler. As I visit places, I make sure to explore unheard-of spots and blend with the locals. I try to immerse in their food, lifestyle, and culture.
A battle-hardened marketing veteran, Villar wants you to practice constraint.
“Relationships escalate one step at a time. Selling without a story is like asking someone to marry you on a first date,” he told the dozen startup employees at Saola, an accelerator program run by 500 Startups.
The entrepreneurs come from a handful of early-stage companies; their biographies are combinations of data scientist, Silicon Valley veteran, Ivy League graduate, programmer, competitive gamer, mathematical physicist, computational biologist, 3x founder, and defecting corporate lifer. To some of them, ‘sales’ is a dirty word, an oil slick contaminating the purity of science.
That’s why 500 summoned Villar: a storyteller who’s obsessed with “putting narrative to data.” Villar said f– you to sales (as we know it) a long time ago. He levitates above the content scrap yard. He’s seen the matrix of advertising and he doesn’t want you to flush that precious venture capital down the toilet by buying tone-deaf Facebook ads.