Mobile-First Indexing: What You Need to Know

By | October 14, 2018

Historically, Google Search primarily crawled, indexed, and ranked the desktop version of a web page’s content when evaluating the relevance of a page to a user’s query. However, since the majority of users now access Google on mobile devices, Google announced in late 2016 that they would start rolling out “mobile-first indexing”. Once fully implemented, […]

Keyword Research: An Essential Part of SEO

By | September 24, 2018

It’s the year 2018 and there’s obviously no slowing down with our use of the Internet. We proudly live in the age of information and social media, giving us unrestricted access to massive amounts of information. As a result, we have also grown increasingly dependent on the Internet for much of our personal, social, educational, […]

Going Glocal: A Quick Guide for Small Businesses

By | September 10, 2018

Glocalization is not a new concept. This marketing term, a portmanteau of global and local, is the practice of blending global and local marketing techniques and strategies in order to create an internationally recognizable brand that remains accessible and relatable to local consumers. This also means the creation or adaptation of products or services for […]