Always-On: Capturing the Hearts & Minds of Generation Z

By | August 16, 2019

Picture this scenario:   Jane, a 22-year old entry-level employee, is thumbing through her phone to kill time. The first thing she does is open her Facebook account. As she scrolls down her feed, a notification pops up, inviting her to an event nearby. It catches her attention. Of course, it does: the platform already […]

The Ultimate Roundup of Online Copywriting Tips

By | August 9, 2019

In today’s world of short attention spans, it pays for marketers to think beyond the click.    Clicking and reading are, after all, two different things. Data shows that 55% of all page views receive less than 15 seconds of attention. Just like time, attention is finite. As a metric, it correlates with creating quality […]

Link Building 101: White Hat Ways to Make a Mark Online [Infographic]

By | July 26, 2019

Link building is an essential aspect of SEO, but it’s also one of the most misunderstood parts of digital marketing. After all, not all links are created equal.    Acquiring high-quality links is one of Google’s primary ranking factors. But the process of obtaining these links have changed in the past few years. Our days […]

Chatbots and the Future of Conversational Marketing

By | July 19, 2019

Chatbots are currently considered the future of digital marketing. Using artificial intelligence (AI), they streamline communication between a business and its consumers in a reactive, personalized manner. When implemented correctly, chatbot marketing can benefit your business by letting you save resources and enhance the customer experience.    How are chatbots winning the race of advertising? […]

Funnel Vs. Flywheel: Which model is right for your business?

By | July 12, 2019

If you’ve been in business long enough, you’re almost certain you know the purchase funnel by heart. Perhaps, to the point where you visualize potential customers moving through a vertical plane pulled by the relentless gravitational force that is your marketing and sales strategy.    But sometimes, in our pursuit of refining our methodologies to […]

How to Create a Social Media Marketing Plan

By | July 5, 2019

Social media is one of the fastest growing trends in history. It’s been around since the dawn of the World Wide Web, but it has outpaced the growth of the internet itself. Within the first 10 years of being available to the public, the internet has already amassed about one billion users on social media. […]

80 Digital Marketing Terms You Should Know

By | June 28, 2019

One thing you should know about digital marketing is that it can be done by anybody as long as you spend time learning the fundamentals. After all, digital marketing is simply about connecting with your audience when and where it matters. Whether you’re an aspiring marketer or a business owner looking to expand your brand’s […]

Digital Marketing 101: What Every Business Owner Should Know

By | June 21, 2019

In today’s modern landscape, digital channels like social media, email, and Google search have made it easier for businesses to connect with their current and prospective customers. Companies choose online channels over offline marketing tactics because people are spending more and more time on the internet these days.   From your website to your social […]

Social Media Marketing Trends That Will Dominate 2019

By | March 18, 2019

The social media landscape has always been ever-changing. Facebook, Instagram, WhatsApp, and other social media platforms consistently introduce innovative features or affordances to users and brands. These features add various elements to the platforms that created them, whether they’re new interfaces, multiple consumption habits, or different types of communication. These social media tools also help […]

Benefits of Outsourcing Digital Marketing

By | February 11, 2019

With the rise of social media and continued accessibility of smart gadgets, digital marketing has become the gold standard of the advertising industry. Digital marketing has become an essential component in any successful business, whether if it is a small startup or a widely known household brand. If you are planning to jumpstart your digital […]