Developing Buyer Personas for Your Business

By | December 10, 2018

Before diving into paid advertising and content marketing, you need to develop a strong understanding of your buyers. Knowing who buys your products and why will help you maximize on your advertising return-on-investment (ROI) and produce content that really resonates with your target audience.   To gain a deeper understanding of your core customer segments, […]

ROPO: Bridging the Online-Offline Retail Gap

By | December 3, 2018

While marketers continue to make a big deal about the growth in online sales, it’s important to remember that the majority of consumers still make their purchases at brick and mortar stores. Known as “research online, purchase offline” (ROPO), or “research online, buy offline” (ROBO), consumers who engage in this habit consult e-commerce websites and […]

#AskUsAnything: How Can I Prepare My Business for Black Friday & Cyber Monday?

By | November 19, 2018

The holiday shopping season is a critical period for retailers and e-commerce stores looking to increase their revenues. In 2017, Black Friday and Cyber Monday garnered 7.9 billion dollars in sales—an 18 percent increase from 2016. The average person, meanwhile, spends nearly $300 dollars over Thanksgiving weekend.   With so much at stake, businesses will […]

Mobile-First Indexing: What You Need to Know

By | October 14, 2018

Historically, Google Search primarily crawled, indexed, and ranked the desktop version of a web page’s content when evaluating the relevance of a page to a user’s query. However, since the majority of users now access Google on mobile devices, Google announced in late 2016 that they would start rolling out “mobile-first indexing”. Once fully implemented, […]

6 Digital Marketing Trends to Watch Out For in 2019

By | October 8, 2018

The digital marketing landscape is both fast-paced and constantly changing. As a matter of fact, this year saw businesses, companies, and brands refining and building upon last year’s social media trends, which included influencers and chatbots. But with 2018 coming to a close, many are wondering what the next big digital marketing trends in 2019 […]